As per Statista, the worldwide social commerce sales growth revenue from 2011-2015 has seen a boom from 5 billion to 30 billion US dollars.
Below stats will show you the increasing growth sales growth rate generated from multiple social media platforms.
Boom of social media sales- 2015
Social media sites like “Pinterest,” “Facebook” have transformed the way of selling products online. Business owners are seen to be diverting audience more towards their social networking sites compared to their own websites. For those who have yet not taken an advantage of social media for selling products just because they do not know how it work, then this article is for you.
Today, we are going to explore the pros and cons of selling through social media that will help you make better decision.
Firstly, some pros
1. Cheaper marketing tactic
Selling through your website, means you need to take care of those constant updates and SEO tactics to ensure traffic is diverted to your shop. And, with the increasing competition it becomes very difficult to keep your brand and products up in search results. Social media offers a ready-made customer base that make it easy for your increasing your brand and product visibility without spending much on SEO tactics. Some social media sites allow you to list products for free and charges your a nominal amount, only when your receive a sale.
2. Improve SEO ranking
It takes a lot of time, effort and cost to increase your brand and product ranking in search engines. Social media sites already have millions of active users who regularly visit these sites for getting information and making purchases on-the-go. Selling through social media, there are more chances of getting more click-through rate compared to sponsored ads. The more click-through rate, the better visibility of your brand and products in search engines.
3. Immediate support
When a customer visits your website and while browsing or purchasing a product, is stuck up with something. Now, if you don’t have a real-time chat system, such customers will discontinue their action due to no immediate support available. Social media channels allow business owners to respond almost instantly via real-time chat and messages, helping you boom customer service.
Cons of selling through social media
1. No fixed returns on investment
Sales volume generated today, may not be the same tomorrow when selling through social media channels. The rapid change in customer’s demands, make it difficult to quantify the return in investments and the importance of one channel over another.
2. Permanent site management hassle
Simply listing products on social media channels and adopting an inventory management system to keep a track on them, is not all what you need to do. A dedicated commitment for managing your social media presence is a must. Responding to customer’s concern and produce regular content is one of major drawback when selling via social media.
With more benefits that loopholes, the trick is to spend more on social media and as per an infographic by“Marketing Tech blog,”8 out of 10 SMBs prefer to use social media to drive growth for their business.
With less than a decade after it’s launch, Twitter has proved to be one of the major social networking sites for many businesses who are into buying and selling of products and services. The reason, because it allows business owners a platform to connect with customers of their own interest, promote their offerings, as well as make money.
Today, Twitter has 274 million active users which justifies why it happens to one of the ten most-visited website and considered to be the "SMS OF THE INTERNET."
In this article we would have a quick overview of the popular eCommerce companies that on Twitter.
Amazon (@amazon) twitter account has been addressing customer complaints and support since it's account was created back in 2009. However, today this platform has designed #AmazonCart that allow their followers to add products to their cart now without leaving Twitter and come back later to shop and buy on Amazon. If you are a startup or a large player, this platform is worth following on Twitter to stay updated with the trends and solutions they come up – to offer the most shopper-friendly experience.
Amazon Twitter accounts
-AmazonHelp (@AmazonHelp) - support service in multiple languages.
-Amazon.com Deals (@amazondeals) - daily and upcoming deals
-Kindle (@AmazonKindle) - official Twitter on Amazon Kindle.
-AmazonIn (@amazonIn) - official Twitter feed of Amazon.in.
-Amazon UK (@AmazonUK) - official Twitter feed of Amazon.co.uk
2 – Flipkart
Followers – 168K
Flipkart (@Flipkart) is considered to be the most preferred online shopping destination. Amongst the eCommerce companies, they have one of the largest Twitter community; and a lot many of them are influencers! Their updates are of real worth, but the real crux lies in how it responds to users. Not only do they respond and solve customer concerns, they also land into casual chit-chat with their followers. Not many brands do this over Twitter.
Flipkart Twitter accounts
-flipkartsupport (@flipkartsupport) - social media support.
-tech At Flipkart (@flipkart_tech) - updates on technology used and the ones they like to use.
3 – eBay
Followers – 411K
Ebay (@eBay) found in the year 1995, is considered to be an online auction and shopping website. With 14.6K tweets, eBay also has support page (@AskeBay) with 50.8K tweets. Offering in-depth insights and solution, eBay's updates will be worth for the time you spend. Also, it offers a tool to tweet your "eBay' Auctions" on Twitter.
EBay Twitter accounts
-eBayInc (@ebayinc) - Official news feed for @eBay, @PayPal, @eBayEnterprise & more. Customer service: @AskeBay and @AskPayPal.
-eBayGreen (@eBayGreen) - to help the world buy, sell, and think green!
-eBayMobile (@eBayMobile) - updates on eBay mobile apps and web for smartphones and tablets.
-eBayIndia (@eBayIndia) - EBay India new feed that includes company announcements, developments, and news.
Followers – 582K
Walmart (@Walmart) started off in the year 1962 with a chain of large departmental stores and warehouse stores. Walmart later extended its service into the world of online and today is considered to be a platform that allows customers to save money and live better. Follow them for limited time specials and rollbacks, in store events, meal solutions, tips and more.
Walmart Twitter accounts
WalmartHub (@WalmartHub) - popular news on their green efforts, charitable giving, healthy living and corporate announcements.
-WalmartNewsroon (@WalmartNewsroom) - for their latest news, corporate announcements and financial results.
-WalmartGreen (@WalmartGreen) - updates on green efforts to create a more sustainable world.
-WalmartGiving (@WalmartGiving) - updates to live better.
-WalmartHealthy (@WalmartHealthy) - Healthy living news and tips.
-WalmartAction (@WalmartAction) - creating job opportunities and chance to work with local community leaders.
-WalmartVeterans (@WalmartVeterans) - career training and job opportunities for US militants.
-PeopleofWalmart ( @PeopleofWalmart) - Fun in-store pictures.
Currently there are many other eCommerce companies on Twitter, however I have highlighted the most popular ones. So, if you decided to start an eCommerce company, or you are new/existing one and would like to increase brand value on Twitter, it is wise to follow them all to stay updated with the latest trends, news and advice from popular ones in the world of eCommerce.
Simple, yet powerful