So, you think of opening an online store, you have a website ready, your products are great, and you have also adopted multi-channel retail management software for your online retail business. That sounds; you are all set to go! What many online retailers overlook is to ensure content and information are allowed to consumers in the most convenient ways. Business owners who are unable to do so may end up losing many potential sales opportunities. This article will highlight the top 5 communication areas that online retailers should focus on and how popular software mentioned below are helping them: 1. Respond via inbound call support With multiple online retail brands offering all-in-one shopping solution, consumers won’t stick to a site for long if they are not getting what they want. This is where communication software can give you a chance to hold back those potential customers by answering their questions in minutes. Popular software that you can consider: Vivocha This software helps retail business owners to immediately communicate with online shoppers who are lost while browsing their site. Allowing a combination of VoIP (audio and video), retailers can offer assistance to customers with concerns directly from their website via Vivocha console. Vivocha’s mobile SDK also allows retailers to interact with mobile shoppers via chat or call support to ensure assistance can be offered to them at their own convenient time and place they need it. How does it help online shoppers? With an instant access to contact the brand, online shoppers may not mind sticking to the site that allows assistance with relevant products and content information from the website itself. How does it help online retailers? Allowing online shoppers to immediately connect with a direct voice can increase brand awareness, as well as, save time and increase the numbers of resolved queries. 2. Assist via Real-time Chat support Consumers don't like to struggle for long in finding information and content to make purchase decisions online. And, unable to offer immediate assistance to such customers will automatically increase bounce rate for your online retail business. Integrating a live chat support tool in your selling website will encourage online shoppers directly ping you, instead of switching over pages to find the information they are looking for. Popular software that you can consider: LiveChat This software will act a real-time support service, allowing online shoppers an opportunity to immediately start a conversation. Offering an ability to get in touch with online shoppers via your website, this communication software automatically triggers a popup chat window to prompt all those customers struggling with your site. How does it help online shoppers? Allowing online customers to gain access to products or information in real-time, will help them make smarter online decisions and purchases whenever shopping from your brand. How does it help online retailers? Having an ability to instantly connect with lost customers in the early minutes of their browsing will help retailers retain many online shoppers and encourage them to complete their incomplete actions and purchases. 3. Offer Help Desk service support Consumers who will land in your online store will have many questions in their mind while making purchases that can include, shipping details, and returns. Unable to get answers to any of their questions can encourage them to immediately exit your site and automatically creates a bad impression about the brand in their minds. Offering access to all that information that are required for making purchases can help online shoppers when in doubt, instead of having to depend on messages, calls, or even, emails. Popular software that you can consider: Freshdesk This software allows online retailers to offer an interactive knowledge-base, making it easy and quick for shoppers to spot answers to their questions from within the website. Apart from focusing content on frequently asked questions by online shoppers, retailers can allow access to product usage via tutorials, technical documentations and much more. How does it help online shoppers? Being able to look-up for required information from within the website will not only allow online shoppers to make informed decisions but also, saves them time and effort when shopping online. How does it help online retailers? With an ability to offer online shoppers a self-assisted documentations- apart from offering a great customer experience, online retailers can also reduce the amount of customer query tickets. 4. Connect with customers on social media Social media being one of the most preferred platforms for consumers to get responses from brands, unable to assist any of their concerns will have a negative impact on your online selling business. Whether you have a single or multiple social business accounts, having ability to communicate with consumers in the quickest ways will spread a unique trust for your brand in the online world. Popular software that you can consider: Zendesk Considering a potential for high engagement on social media between brands and consumers, this software allows online retailers quickly connect with online shoppers across multiple social networking sites. Also, allowing an ability to bring all your social conversations and data at one place, Zendesk makes it easy to offer personalized solutions as per the customer’s requirements. How does it benefit online shoppers? Considering social media sites like Facebook, Twitter to be one of the most used communication channels, such software infuses a blend of fun and trust among social networkers when they interact with an online brand. How does it benefit online retailers? Without the hassle of logging into multiple social media accounts, retailers can get an ability to sync all their social media conversation in centralized system and offer personalized solutions, always. 5. Send emails for incomplete actions First-time consumers who will land in your online retail store may not take action and leave your site for one of your competitors. The reasons may be due lack of information available on your website, or even, on your product purchase checkout page. Unable to keep a track on consumer’s browsing behaviour, you are automatically losing potential customers who have already shown interest in your online brand. Popular software that you can consider: Vero Known for triggering consumers back to your online site, this software allows online retailers to convert lost sales opportunities that have knocked your door. Vero allows online retailers to send Drip campaigns, allowing them to target right consumers with the right information and encourage them to take actions, instantly. How does it benefit online shoppers? Having a doubt with their online purchase decisions, being educated with the relevant information may make it easy for them to complete their actions. How does it benefit online retailers? Being able to focus on potential customer’s preferences and choices, online retailers can get a chance to increase sales opportunities with less of marketing efforts. Wrapping up Now that you know how effective can communication software is, your business growth will depend on how soon you apply them to your online retail store! Godspeed:)
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Content has always been the key for any selling business, for quite a while now. What more surprising, despite the advancement of technology, yet content is the king for an eCommerce business owner. Role of content for ecommerce Rewind a decade; the assortment of products offered to customers would determine the success of your eCommerce business. Today, with multiple sellers selling identical products online, content allows eCommerce owners to attract the audience as well as keep them engaged with the brand. In 2016 and beyond machine generated content may be a hot topic, however, only sticking to the old practices like “email marketing” may hamper sales opportunities for our eCommerce business. Today, content can be offered through multiple sources that include videos, reviews, newsletters, eBooks, and social media. If you have yet not adapted, or, your software limits you from offering content in the most trending ways, then you are losing money on the table. This is where eCommerce bloggers/consultants are helping sellers to not only present their brand content in the most innovative ways but also, allows them to achieve the most important factors of a marketing campaign. How can an eCommerce blogger help sellers in their content marketing campaigns? 1. Fulfil SEO parameters The way you offer content will determine the engagement level for your brand and products. And, the more engagement, the better visibility you’ll get. Blogger’s contribution Either running their own consulting service or work as a freelancer for multiple online brands- bloggers constantly keep themselves updated to the latest keywords. How does it help? Having an ability to adapt the most trending keywords in your blog posts and articles will automatically help you improve your brand rankings in Google and other search engines too. 2. Create a buzz for your latest updates Personalization is the key to a successful marketing campaign, and not having a complete authority in your content marketing campaigns will automatically lose you potential opportunities. Blogger’s contribution Such experts are not stuck to the blog page, instead, focus on the ever-changing demand of content sources that are being adopted by online shoppers. How does it help? Bloggers allow sellers opportunities to offer their latest updates through videos, images, podcasts, and infographics to ensure brand updates are offered in the most engaging ways accepted by the target audience. 3. Start a discussion on social media platforms If eCommerce is the King, then social media is its Queen! With so many social media sites available over the web, it becomes important how well you distribute content and on which platforms. Blogger’s contribution Regularly updating content or running social media marketing campaigns for multiple clients, bloggers find it easy to spot correct platforms to engage the audience. How does it help? Popular social media sites like Facebook and LinkedIn allow eCommerce sellers to start discussions, and with the help of a blogger; sellers can ensure increased brand awareness among social media shoppers too. 4. Address to readers concerns Running an online selling business, apart from content promotional activity, it’s important you assist their concerns on-the-go. Unable to resolve any of your customer’s queries in time can lose potential opportunities for your eCommerce business. Blogger’s contribution Being updated to the latest ecommerce trends and updates, such bloggers are the best source for connecting and offering insights to ensure customer always gets the right solution. How does it help? With an ability to offer quick solutions, bloggers can ensure all reader’s queries are solved, helping you increase loyalty and trust for the eCommerce brand. 5. Support product category management team It’s always helpful to have your content generator and category management team in direct coordination with each other for adapting quick solutions. Unable to address any of your customer’s concern can create a bad impression in their mind and hamper sales opportunities for your eCommerce business. Blogger’s contribution Representing as a solution provider in person, bloggers can have an immediate access to the in-house team and quickly provide them with resources and recommendations. How does it help? Content allows customers an opportunity to gain quick insights on products they wish to purchase, and by integrating a blogger for your eCommerce business can allow you offer them an access to trending solutions and improve customer experience each time. To know more about enhancing your customer's experience, click here. Ghost blogging an optional for eCommerce sellers The word “ghost” may sound funny, however, the writer who isn’t given credit for their work are known as ghost writers/bloggers. This does not mean it is an illegal activity, but bliss for all those sellers who don’t have the time or the skills needed to generate content marketing strategies for their eCommerce business. Major benefits of working with a Ghost writer a- Cost-effective Eliminating the hassle of full-time writer, ghost bloggers can save monthly fees by only paying them for the work they perform. b- Flexible Full-time writers may work according to a content calendar; however, in a case of sudden promotion and site updates, they may not be flexible. Ghost bloggers only bother about the output for they get paid for. c- Result oriented Unlike the full-time or in-house writer, ghost bloggers are capable of pushing their turnaround time offering better results in less time. Closing note So, content! It helps get more customers and easily sell your online products. You may still be struggling to attract customers; however, with the help of an eCommerce bloggers, the benefits of their content can get you thousands of views over the lifetime. Keep Blogging :) |
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