1 - Allow shoppers to be present on your site for long
The longer you make shoppers stay on your website, the more likely you can convert that shopper into a buyer!
A live chat functionality will help you track shoppers browsing behavior in real-time. If a shopper who is active on your site for more than 2 minutes means the shopper is already engaged with your site who maybe looking for some information on products that they intend to purchase. But, if they are unable to find those information quickly, may leave your site for one of your competitor. Therefore, having a live chat functionality on your site, you can easily have a chat window pop-up every 2 minutes to aid all lost shoppers encouraging them to be present on your site for long. This way you can offer great suggestion and promotions encouraging them to shop from your site "right now!"
2 - Offers personalized customer experience
Online shopping does not allow a shopper to feel or touch the product before they buy, but speaking to human while making purchase decision makes them feel safe to add a product to their cart with no hesitation.
A live chat functionality on your site will offer a personalized customer experience, as you can understand what your customers are looking for? Are they getting what they are looking for? This way you can instantly suggest the shoppers with relevant information and offer a 5% discount if they make a purchase on-the-go. This way you increase engagement, conversions and build long-term relationships.
3 - Increase average order value
Implementing a live chat on your website, you can easily track shoppers browsing behavior which makes it easy for you to know exactly what your customers are looking for. This way you can instantly assist lost shoppers with relevant information they are looking for and also you a chance to upsell products at the same time. Because, shopper's questions are addressed on-the-go, they are most likely to add the suggested product to their cart, increasing average order value.
4 - Receive feedbacks
A live chat functionality in your site enable shoppers to input their valuable views - whether good or bad. Those feedbacks provide a valuable insight for your business. You can then easily determine what they want and what they don't, making it easy for you to measure customer level satisfaction. This way you can focus more on loopholes and provide your shoppers with products and information they like, encouraging them to shop more from your site.
5 - Generates automated reports
A live chat functionality on your site allows you to generate automated reports based on shoppers navigation behavior. This way you can easily analyze how many customers have browsed your site? For how long? Which page is visited the most? Which are the most-searched products? And much more. So, having these information on-the-go, you can easily attend shoppers quickly and increase engagement and conversions, abruptly!
Implementing a live chat functionality on your website offers easy and direct access to your sales and support team. This makes it convenient for shoppers to instantly ask questions from the convenience of their web browsers. No hassle for them to make a call, wait in queue, or even utter a word. They have to just type in their question and wait for polite response. This way you automatically increase the chances of engagement and conversions.
You might also like: Website design trends to adopt for better engagement