How does it feel when you receive appreciation in front of your friends and family? Great, isn’t it?
Word-of-mouth marketing(WOMM)is a similar approach in the world of online selling. As mentioned by Forbes in one of their article, a study stated that “64% of marketing executives indicated that they believe word of mouth is the most effective form of marketing. However, only 6% say they have mastered it.”
Why should retailers care about word-of-mouth marketing campaign?
Spending hundreds and thousands of dollars in your marketing campaigns may not bring you positive results, all time. And, unsuccessful marketing campaigns can eat your capital, badly!
Word-of-mouth marketing is helping many retailers to increase visibility and brand value with no much investment, and most of the times for free. WOMM- refers to any statement that customers shares over the web(including websites, IM’s, social media) about a brand, product,or even company.
But, how can you do so?
Tips that can help you run a successful word-of-mouth marketing campaign
An awesome customer service can encourage your customers to bring out those positive feedback about your products or brand. However, it takes a lot to be convinced to spare time and write something. Therefore, the foremost thing you need to think of ways that can help you encourage more and more customers to offer reviews about their wonderful shopping experiences.
So, what can you do?
Start targeting those customers who have been loyal with your brand, request them to utilize some time and share the experience they had with your brand. A customer management system in place, will make it easy for you to create customer segmentation and identify the most loyal customers.
An effective way is to offer promotional discounts, in return of their reviews. This way, your loyal customers will feel more encouraged and come up with some great word-of-mouth for your brand and products.
Modern customers are more influenced by opinions shared by people who has already had an experience with a brand. And, positive word-of-mouth will help you attract new client base for your retail store. Therefore, you need to get those direct voice of your customers, that offers a sense of engagement for better results.
So, what can you do?
An ideal way, you can upfrontly offer an easy-to-understand survey link, that can help you get the most and come up with some really good word-of-mouth for your brand and products. Ensure your survey should be short to encourage your customers complete the whole thing with utmost interest.
Lastly, you need to ensure that the word-of-mouth is very influencing to get shared within leading networking sites and can create a conversation around. This will make it easy to increase visibility and churn more and sales orders for your retail business.
So, what can you do?
Connecting with influencers of the same field and requesting them to click a picture with your product and sharing them over leading social media sites, will automatically generate interest of relevant audience and increase sales for your brand.
Another cost-effective, method is to encourage your customers to come up with a picture using your product in unique ways, so as, to divert audience’s interest and encourage them to take action on-the-go.
Running an eCommerce business, you’ll have to deal with hundreds or even thousands of customers who will visit your stores and make purchases.
“Single customer view”- buzzword for e-commerce 2015
Not having real-insights of your customer’s information, especially when selling online, means you are losing opportunities and profit, both, for your eCommerce business. “Single customer view,” means maintaining each customer’s details into one centralized system, allowing an easy access to any of those information, whenever needed.
Modern customers prefer brands that allow them an overall personalized shopping experience. Instead of doing those guesswork of what will work and what won’t, why not have a single point of access for all your customer’s information? Doing so, will automatically make it easy to track their ever-changing demands, over time.
Now, if you are one of them who is still using multiple sources for collecting and storing your customer’s details, may experience delays in accessing those information- especially whenever needed the most. This is the reason, why a “single customer view” management is proving to be an ideal for many e-commerce enterprises.
Key advantages of a single customer view for your e-commerce business
1. Run effect promotional tactics
The results of your promotional campaigns will depend on the ways your target your customers. Blindly offering content same for all, may not bring in great conversion rates. However, targeting your customers with content as per their liking, will help you make the most out of your marketing strategies. Practicing a single customer view, you’ll ensure all your customer’s records are stored and secured at one place, making it easy and quick to gain access to any of your customer’s history in real-time. And, having an ability to track your customer’s information when planning a promotional campaign will help you make the most out of it.
2. Cross-selling and Up-selling opportunities
Another great opportunity of maintaining a single customer view, is it will allow you to frequently target your customers with products they like, or promote the ones relevant to their previous purchases. Having an ability to target customers with products they would like, can encourage positive purchase-decisions on-the-go.
3. High level customer service
If you want to make customer’s stick with your brand, you need to ensure an excellent customer support, especially when required the most. And, not having easy access to your customer’s information, can lead to miscommunication, which directly affects the overall brand value. Single customer view is an ideal choice to live up to customer’s expectation, always. With all your customer’s transaction history at one place, you can take instant actions and boost customer service, day-by-day.
4. Build long-term relationship
To earn loyal customers for your e-commerce company, you need to take measures to enhance relationship with them. Having all your customer’s details and purchase history, you can easily know your regular visitors and offer them content and discounts to make them feel special. This way, you get better chances of building relationship with your customers, who in turn, will become loyal with your brand.
To sum up
Automated customer data entry will ensure information is accurate and duplicate records are merged. A centralized customer management system will help eCommerce companies achieve a single customer view, as well as, enhance a variety of business process.
Simple, yet powerful