• Blog
  • About Orderhive
  • Contact Us
  • Blog
  • Blog
  • About Orderhive
  • Contact Us
  • Blog

5 influential content marketing trends that sellers should consider in 2016

4/26/2016

1 Comment

 
Picture

I’m sure you may have come across a number of content marketing articles in the past, this is another one :)

Have you ever imagined why content is always the most discussed topic?

Content marketing isn’t new, however, with the evolution of eCommerce and technology online shoppers are constantly finding ways that can allow access to products and information in the most engaging way.

In this crowded market, are you earning maximum visibility for your products? Despite your best offerings, not having an appropriate content marketing strategy can hamper your eCommerce business growth.

Therefore, I decided to come up with this article to help sellers focus on those content boosters that will be preferred by online shoppers in this year 2016.

Let’s take a look at them:

1. Mobile 

In a report by Statista, the mobile internet users resulted to 52.7 percent across the globe. It also estimated an approximate 10 percent more users will access online content through their mobile devices by 2017.

If you overlooked the importance of mobile in your content marketing strategy, try and offer the content layout that can best sync to an individual’s devices.

- Offer more and more content in the form of videos

Like any other sellers, you may be running an SMS content marketing campaign. But, instead of offering information in words, why not market it over small video clips and send it as an attachment.

Allowing access to your products and offers in the form of a video can trigger customer’s mind to take action on-the-go.

2. Social commerce 

Rewind a decade and you’ll realize that social media platforms were merely looked as sites to make new friends and chat with them. Today, as per another report by Statista, over 70 percent of the United States population had a social networking profile, which is expected to reach approximately percent by the end of this year 2016.

Considering the above figures, I’m sure you would not like to overlook the importance of offering great 
content across your multiple social business accounts.

- Be present on multiple social media sites and automate content management

Facebook, Instagram, Pinterest have already increased its popularity among online shoppers. However, ignoring the important of running your content marketing tactics across other popular social media platforms can lose your audience who may not be present on other leading platforms.

Automated​ content can offer a win-win situation

Hootsuite- a social media management tool is sound among successful sellers that is helping them to automate and manage content and post while offering powerful insights on performance for each strategy you’ll perform on your social media business accounts.

3. Website blogging

​Considering the returns of a blog page to be not so instant, many sellers avoid this long-term engagement source in their content marketing strategy. Ecommerce owners with limited budget often overlook the importance of this source, however, it can make wonders if it compliments your online store.

What you can do?

The uniqueness of your content will determine the performance of your blog page, however, the way you present will add-on the customer’s engagement level. You may cover the best topics and trends; however, adapting a boring theme for your blog page can lose you admirers.

Lookbooks can be an alternate of a blog page, which has been adopted by leading fashion brands from across the globe.

Example of an innovative content-offering page from Forever21​
Picture

4. Visuals/photos

As shoppers are unable to feel and touch the product while purchasing online, the impact of visuals and images will continue to be major elements to influence their purchase decisions.

Considering the fact more and more sellers are seen to be offering visual-impact shopping experience, displaying irrelevant, or even, excessive images can annoy online shoppers. 

What you can do?

Try and offer personalized visuals and images in your product descriptions and call-to-action buttons across your selling website. Relating your products to one’s routine instead of only showcasing your products, will add personalization to your content marketing strategy and improve performance.

​Example of visual merchandising from Victoria Secret
Picture

5. Sign-ups

Last, but the one of the earliest content marketing methods, email is still the king. You will see a number of sellers offering pop-up boxes to allow online shoppers subscribe and stay in line with their latest content and offerings. 

Are you one of them? Do you get sufficient sign-ups?

Allowing online shoppers a sign-up box for your email subscription is surely helping sellers many opportunities to re-target customers, however, not offering a reason for sign-up will automatically lead to poor conversion rates.

What you can do?

Small discounts are helping sellers improve their email sign-ups, however, using the strategy repeatedly can eat up capital, as many online shoppers do so in order to take an advantage of the discount and may not be interested in your email marketing campaigns.

Apart from offering monetary benefits, why not trigger the customer’s mind with content that reflects a value and makes them feel worth to sign-up for your email marketing campaigns.

In addition, contact management software will help you organize your customer’s details at one place, allowing to analyze the demand and offer excellent content to your customers, always!

Example of an effective sign-up content layout from Gap Factory
Picture

Wrapping up

Keep measuring:
I’m sure every online seller produces content to attract and engage shoppers, however, the way you offer your content is essential. 

With the above tips, you can ensure your focus in offering content in a way that really matters to any online shopper, however, constant tracking and measuring your content performance against those areas will help you understand what is missing.

And, that’s the key to the whole content marketing fuss!
1 Comment

How "Lookbooks" can help you increase conversions for your fashion store? 

4/7/2016

0 Comments

 

Gone are those days when online shoppers became loyal to brands that allowed them with the great product offerings and an easy purchase experience. 

Today, with hundreds and thousands of sellers selling identical products across the web imagine how competitive it becomes to survive in the ever-growing eCommerce sector.  

Every eCommerce site owners try and offer content, product images, offerings and layouts in their own unique ways; all in an effort to gain a competitive advantage and divert more and more audience to their online store.  

The focus on user experience has been the key for any eCommerce business and the evolution to digital lookbook.

Lookbook- The buzzword for eCommerce business owners

If you haven’t adopted this promotional strategy for your online fashion store, then let me tell you a number of business owners are already gaining opportunities to increase website engagement level and multiple sales orders for their online store.

Many designers and online fashion retailers have already changed their way of presenting products from offering still images to a collection of photographs in an interactive format. This is done to enhance user’s experience and help them make better purchase decisions.

Lookbook examples from leading fashion brands 
  • J.Crew​
Picture
Picture

  • Abercrombie & Fitch
Picture
Picture

  • FOREVER 21
Picture
Picture
​
Ways that a Lookbook strategy can increase conversion for your eCommerce store:

​The major focus of a Lookbook strategy is to enhance customer’s experience; however, business owners who think of adopting this practice for their online fashion stores can also result with improved conversion rates.

Let me tell you how?

-Bring a life in your product offerings

Instead of showcasing your product offerings in the old standard format will be replaced by a set of photographs that can help you create a theme or story. 

Having an ability to display your products in personalized styles will instantly strike your customer’s imagination and encourage them to quickly add the product to the cart.

Picture

​-Act as a source of media

If your customers like your Lookbook, they will immediately start talking about your brand in their networks. And, Lookbooks usually involving more of visuals automatically is capable of holding more and more customers on your site for long. 

The innovative you get with your Lookbook, the better chances of increasing visits and sales opportunities for your online fashion store.

-Get a chance to engage your customers

​Lookbook is already a trending topic among fashionistas over social media sites, especially Pinterest. It’s seen many online shoppers pin their favourite purchases and products which can be viewed and followed by others in their network.

Integrating social media button in your lookbook strategy will help you grow your visibility over the web, as such platforms are trusted by online shoppers to gain reviews and make better purchase decisions.
Picture

Shopify Lookbook Theme 

Eliminating the hassle of coding, Shopify allows eCommerce store owners an opportunity to create multiple lookbooks in no time. 

Offering a responsive theme, this eCommerce company is also helping online fashion store owners create customized product catalogue in which they can define the layout option, product photographs, navigation style and typography option. 

What’s the future for Lookbook strategy? 

As most of the online fashion brands embrace visuals, being innovative with your lookbook strategy is the key. With images being replaced by videos for promotion, the next step is adapting a video lookbook strategy for your online fashion store.

Offering clickable links throughout the video can help you enhance engagement, as well as, sales opportunities for your eCommerce business. 

Alternatively, with Pinterest allowing shoppers to pin their favorite styles and products, keeping a tap on other social media platform to create a lookbook would certainly help you divert potential customers at the click of aa button.

Summing up
A virtual lookbook is surely shaping the experience of online shoppers, and adopting unique layout strategy you can offer customers a brick-and-mortar shopping experience, from the convenience of their home. 

For innovative fashion owners, the results of a Lookbook are near endless!
0 Comments

    Orderhive

    Simple, yet powerful 
    inventory management software.
    Sell on Amazon, eBay, Shopify, Etsy & many more with ease.  
    Try Orderhive free for 15 days.
    Sign up today. 

    ​

    Archives

    May 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013

    Categories

    All
    Amazon Marketplace Integration Services
    Barcode Scanners
    Cloud-based Service
    Cloud Based Software
    Cloud-based Software
    Communication Software
    Contact Management Software
    Content Marketing
    Customer Management System
    Customer Relationship Management
    Customer Relationship Management (CRM)
    Digital Marketing
    Dropshipping Management
    EBay Marketplace Integration
    ECommerce Blogs
    ECommerce Business
    ECommerce Exchange Policy
    Ecommerce Marketing
    ECommerce Social Media
    Ecommerce Website Design
    Email Marketing
    Email Marketing Tips
    Etsy Seller
    Google Analytics
    Holiday Season
    Increase Engagement And Conversions
    Instagram For Marketing
    Inventory Management
    Inventory Management App
    Inventory Management Software
    Inventory Management System
    Magento Stock Management
    Marketing Campaign
    Marketplaces Integration
    Mobile Apps
    Multichannel Integration
    Multichannel Retailing
    Omnichannel Selling
    Online Selling Software
    Order Management
    Order Management Software
    Order Management System
    Outsourcing
    Promote Your Business
    Retail Business
    Retargeting Campaigns
    Selling Online
    Shipping Management Software
    Small Business Management System
    Social Engagement
    Social Media
    Social Media Tips
    Software For Retail Business
    Stock Management System
    Virtual Window Shopping Sites
    Warehouse Management Software
    Website Optimization

    RSS Feed

Powered by Create your own unique website with customizable templates.
Orderhive - Order and Inventory Management Software
  • Blog
  • About Orderhive
  • Contact Us
  • Blog
  • Blog
  • About Orderhive
  • Contact Us
  • Blog
Follow Us: