E-commerce is a competitive field, hence you cannot afford to lose any customers who lands on your e-commerce homepage. You invest plenty of money in diverting traffic to your e-commerce store, and allowing them to exit from the homepage itself, will create a bad impact to your bottom line results.
With a strong marketing campaign, you may divert hundreds of people to your e-commerce homepage, however if they leave your site without making a purchase, your effort and money will go in vain.
This article will share the most effective steps that will help you design a flawless e-commerce page in order to keep them engaged and encourage them to make a purchase.
Your e-commerce homepage should:
Step 1 - Give them an overview of all your offerings
Many of the e-commerce sites will have common elements on their homepage, but they have visited your site. So, within those first few seconds of entering your e-commerce site, you need to make it abundantly clear that they have landed on the correct site for purchasing products they want. Ensure you offer exact and relevant content that gives an idea of your offerings in order to make them cling to the homepage and continue browsing for the product they want to purchase.
Step 2 - Allow an easy access to any of your products
Customers land on your site, and considering it to be the correct site they start browsing for the products they wish to purchase. However, they are having difficulty in searching for the product and immediately decides to leave your site for one of your competitors. Therefore, never compromise usability, just for a unique layout. Because, your super-awesome flash files will increase load times, making your customers wait for long. Ensure you keep your homepage simple, and clear displaying your product categories, and easy-to-find search bar (with the most common and relevant keyword auto-prom) so that your customers can easily and quickly find the products they are looking to purchase.
Step 3 - Frequently highlight special products and customer reviews to encourage visitors to make a purchase
It not necessary that all customers who land on your e-commerce page are there to make a purchase. Today, most of the online shoppers frequently browse shopping sites to be in touch with the latest trend. Therefore, it is crucial your don’t miss out on such customers who are already interested buyers. The best way, is to frequently highlight product categories that are trending to help the less-focused online shoppers who aren’t sure of what to purchase. Also, apart from offering suggestions, encouraging positive reviews from customers and showcasing them on the homepage, will automatically do the selling for you!
Step 4 - Keep optimizing the above elements for better results
There above three are best practices for a flawless e-commerce homepage, but its important you test to optimize performance. The more engaging you make your e-commerce homepage for your customers, the better chance of them getting converted into a sales lead , and the become your loyal customers.
Search box is an important source of any successful ecommerce website, as it enables visitors to easily navigate and search for products they intend to purchase. It is seen that most online shoppers begin shopping from a website by typing the product name into the search box, instead of searching products manually. Therefore, it becomes very important for any business owners to understand the potential of this source, if they want to grow sales.
Below are the most effective ways that ecommerce business owners should consider in order to make site search powerful to increase conversions.
1 – Optimize your search box
Your site's search box should include all the search items that will easily direct shoppers to appropriate landing or product listing pages. It becomes very important to study your site's navigation and include effective product names, codes, and even SKU numbers that will help shoppers to easily and quickly find information to make a purchase, on-the-go. This way testing and optimization your search box will hold back customers on the site, offering a good customer experience. When you offer a good customer experience, you automatically increase conversion rates.
2 – Well-position search box
As mentioned above, most of the online shoppers will look up for a search box as soon as they enter a site, which makes it easy for them to find products. So always remember, the placement of your search-box becomes crucial to your visitor's experience. In order to convert potential visitors to a sales lead, your search-box has to be well-positioned on each page, mostly preferred near the top corner different from your site's color in order to draw attention of those potential visitors, who may end up leaving your website for one of your competitor just because they could not find a search box, immediately.
3 – Navigation and Filters
The “search results” will determine of whether a user clings on the site or leaves it. Ensure you place navigation bars that attracts the visitors eye as soon as they land on your site which will help them instantly search for the information they are looking for. It is recommended to place your navigation bars from left to right with filter options that will help them narrow down products further – by price, color, size, range, etc. Always remember the more effective navigations and filter options your site has, they more you will entice visitors to shop from your site again and again.
4 – Auto complete search results
Online customers always prefer to shop from sites that offer quick results. Auto complete is another time-saver that will deal with misspellings and instantly provide the information that the visitor is looking for. The more easily you implement techniques that can provide quick information to visitors, the higher conversion rates will be.
5 – Always Test and Update
The more you test and update your website, the more you bring in sales. Your visitor's behavior is changing every now and then, therefore your product offerings have to be in accordance to their need increase conversion rates. Its said by a survey, about 11% to 15% of online shoppers begin shopping by typing into the search box, so it becomes important to know their needs and offer accurate information they are looking for. Therefore, frequently testing and updating your site will give you ideas to increase conversions ratio.
It's obvious, you won't always be able to show results your visitors are looking for. But, instead of showing up a dead page saying “No results found”, you should have a softer approach suggesting them with alternate places to go. Put yourself into a visitor's shoe and test your site's search in order to avoid common errors.
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Simple, yet powerful