With an increasing demand in the use of mobile devices, more and more apps are introduced in the market day by day. Today, there millions of mobile apps available for purchase and even free downloads offered by mobile software distribution platforms like Google Play, Apple Store, Blackberry App World and many others.
No matter what type of business you run, promoting it using mobile apps will benefit you and your customers. As per a research by comScore, 1 out of every 3 visitors to average retail website is through mobile devices. This means if you don't take an advantage or overlook the importance of this source then you'll end up losing one-third of your potential audience.
Using a third-party mobile app, or developing one of you own – will allow your business to offer deals, provide updates and much more that will help you easily connect with more and more customers.
Benefits of promoting on mobile apps
1 - Mobile is no more a luxury, but a need!
Earlier mobile was more of a luxury than need, but today the use of mobile is skyrocketing! And, amongst them maximum mobile users use it as a primary resource to access the internet. You may have the best of the best offerings and even your customers are happy, so why not make your happy customers spread the good word about your business via your mobile app. This way, your business will be visible in a larger network which can drive-in more sales and profit for your small business.
2 - Instant response
Did you know maximum number of mobile searches lead to action. And, action means purchases! Whether you intend to use someone else's app or develop your own mobile app - promote your small business and reach out more customers, make it easy for them to find you and increase sales and expand business drastically.
3 - Get loyal customers
Every business(s) success depends on their existing customers more than new ones. But, we all know how hard it becomes to retain customers. So, is you are using a mobile app or have one of your own, offering discounts or promotional offers to your existing customers will help you retain customers and make your business stand out amongst other business using mobile apps.
Whether you are planning to start a business to gain the spotlight or having a small business looking to gain more customers and retain present ones, you should definitely promote your business using a mobile app.
Below are few effective ways that will help you make the most out of mobile apps.
1 - Infuse quick responsive codes
Your customers will always prefer using mobile apps that allow easy and quick navigations. Ensure your website is mobile responsive and infuse quick responsive code (QR) codes to every advertisement you post on mobile apps. Also include QR codes in your email signature, doing this your customers can easily access and navigate to a specific page of your website or special discounts that you offer.
2 - Encourage sign-ups
Allowing customers to sign-up from multiple sources will bring in more sales opportunities for your business. Ensure the your mobile app or the app that you use to advertise your products/services allow users to sign-up from social networking sites like Facebook, LinkedIn and even through sites like Google+ location and Foursquare. You can also infuse some incentives or discounts which will automatically increase sign-ups.
3 - Be present on mobile directories
Make sure that you are present on mobile directories - Google Map. All your listing should have a small company description, phone number, address, hours of operation and a link to your website. This being present on mobile app directories you can increase visibility of your offerings.
4 - Implement mobile customer support
There are many mobile customer support apps available in the market, use them for providing an ultimate customer support on the go. Track payment processing, shipping details and offer quick customer support on demand. This way you make increase your business value.
5 - Create a mobile app
Instead of using other mobile apps, it is beneficial to create your own customized app as today, people prefer apps over mobile websites. Make an app of your own that will create valuable content, allow sign-ups, sells products/services or that diverts traffic to your website. This way creating a mobile app of your own, you can make the most out of it.
There are many ways you can promote your small business on mobile apps, but implementing the above tips will help you promote your small business and invite more customers to your website as well as get existing customers to come back more often. Mobile applications are effective source for promotions! The earlier you implement it, the better you expand your small business!
Simple, yet powerful