With less than a decade after it’s launch, Twitter has proved to be one of the major social networking sites for many businesses who are into buying and selling of products and services. The reason, because it allows business owners a platform to connect with customers of their own interest, promote their offerings, as well as make money.
Today, Twitter has 274 million active users which justifies why it happens to one of the ten most-visited website and considered to be the "SMS OF THE INTERNET."
In this article we would have a quick overview of the popular eCommerce companies that on Twitter.
Amazon (@amazon) twitter account has been addressing customer complaints and support since it's account was created back in 2009. However, today this platform has designed #AmazonCart that allow their followers to add products to their cart now without leaving Twitter and come back later to shop and buy on Amazon. If you are a startup or a large player, this platform is worth following on Twitter to stay updated with the trends and solutions they come up – to offer the most shopper-friendly experience.
Amazon Twitter accounts
-AmazonHelp (@AmazonHelp) - support service in multiple languages.
-Amazon.com Deals (@amazondeals) - daily and upcoming deals
-Kindle (@AmazonKindle) - official Twitter on Amazon Kindle.
-AmazonIn (@amazonIn) - official Twitter feed of Amazon.in.
-Amazon UK (@AmazonUK) - official Twitter feed of Amazon.co.uk
2 – Flipkart
Followers – 168K
Flipkart (@Flipkart) is considered to be the most preferred online shopping destination. Amongst the eCommerce companies, they have one of the largest Twitter community; and a lot many of them are influencers! Their updates are of real worth, but the real crux lies in how it responds to users. Not only do they respond and solve customer concerns, they also land into casual chit-chat with their followers. Not many brands do this over Twitter.
Flipkart Twitter accounts
-flipkartsupport (@flipkartsupport) - social media support.
-tech At Flipkart (@flipkart_tech) - updates on technology used and the ones they like to use.
3 – eBay
Followers – 411K
Ebay (@eBay) found in the year 1995, is considered to be an online auction and shopping website. With 14.6K tweets, eBay also has support page (@AskeBay) with 50.8K tweets. Offering in-depth insights and solution, eBay's updates will be worth for the time you spend. Also, it offers a tool to tweet your "eBay' Auctions" on Twitter.
EBay Twitter accounts
-eBayInc (@ebayinc) - Official news feed for @eBay, @PayPal, @eBayEnterprise & more. Customer service: @AskeBay and @AskPayPal.
-eBayGreen (@eBayGreen) - to help the world buy, sell, and think green!
-eBayMobile (@eBayMobile) - updates on eBay mobile apps and web for smartphones and tablets.
-eBayIndia (@eBayIndia) - EBay India new feed that includes company announcements, developments, and news.
Followers – 582K
Walmart (@Walmart) started off in the year 1962 with a chain of large departmental stores and warehouse stores. Walmart later extended its service into the world of online and today is considered to be a platform that allows customers to save money and live better. Follow them for limited time specials and rollbacks, in store events, meal solutions, tips and more.
Walmart Twitter accounts
WalmartHub (@WalmartHub) - popular news on their green efforts, charitable giving, healthy living and corporate announcements.
-WalmartNewsroon (@WalmartNewsroom) - for their latest news, corporate announcements and financial results.
-WalmartGreen (@WalmartGreen) - updates on green efforts to create a more sustainable world.
-WalmartGiving (@WalmartGiving) - updates to live better.
-WalmartHealthy (@WalmartHealthy) - Healthy living news and tips.
-WalmartAction (@WalmartAction) - creating job opportunities and chance to work with local community leaders.
-WalmartVeterans (@WalmartVeterans) - career training and job opportunities for US militants.
-PeopleofWalmart ( @PeopleofWalmart) - Fun in-store pictures.
Currently there are many other eCommerce companies on Twitter, however I have highlighted the most popular ones. So, if you decided to start an eCommerce company, or you are new/existing one and would like to increase brand value on Twitter, it is wise to follow them all to stay updated with the latest trends, news and advice from popular ones in the world of eCommerce.
Technology has made people's life much easier and quicker that more and more people are accessing the internet over their smart phones to gain information of their interests. Internet has allowed anyone to become a writer to portray their expertise which in turn helps start ups, small and medium industry – who either is looking to expand their knowledge or looking for a solution to help them grow.
Ecommerce blog are trending in the world of online selling that allow merchants get better insights about the industry and ways on how to reach out, attract, as well as retain customers. If you are one of those who has an eCommerce business and haven't received any valuable insights through social networking site, then subscribing for an eCommerce blog is worth. They will roll out publication and you can bookmark them which you can refer when you up and running.
Top 5 eCommerce blog to gain better insights
1 – Kissmetrics
Kissmetrics (www.kissmetrics.com) is the most preferred site that allow merchants a robust web analytics solution to benefit increased customer acquisition and retention rate, offer best customer experience, and make smart decisions to improve the bottom line. Kissmetrics effective solution has been mentioned in Techcrunch, Forbes, Mashable, The Wall street journal, and continues to be famous for its blogpost which keeps it one of the top analytic solution till date.
Kissmetrics was founded by Neil Patel and Hiten Shah in the year 2008 with an aim to offer a customer analytic platform for small and medium industry. Today, the company has signed on more than 1,900 paying customers and has tracked more than 4.5 billion people and their 36 billion interactions. This figure explains why Kissmetrics's blogs are well-worth the time you'll spend in reading them.
2 – Practical eCommerce
Practical Ecommerce (http://www.practicalecommerce.com/) will bring in daily news covering all important aspects of the eCommerce world. Their articles cover branding, conversions, shipping, shopping cart, designing, social media and many other eCommerce solution to grow successfully. Their main aim is offer the content in the most simplest language to help eCommerce businesses. Accommodating leading eCommerce practitioners, consultants and journalists – you are in a safe hand.
Founded in the year 2005 by Kerry and Joy Murdock, they have proved to be an effective source for many merchants who are successfully running a store online. With a rating of 4.7/5, tells why it proves to be one of the top eCommerce blog site that you should follow. Earlier their content was primarily delivered through magazines, but now includes the website, email newsletters, webinars, audio podcasts.
3 – EcommercePulse
EcommercePulse (http://ecommercepulse.com/) has helped a dozens of eCommerce business owners launch a successful online store as well as helped them gain immense knowledge in the process that will benefit you. Whether you are a beginner taking the first move in building your online store, or an experienced business owner looking to boost marketing, ecommercePulse will eliminate assumptions and portray concepts as clear as possible.
Created by Leighton Taylor in the year 2013, today Layton provide an insider's look to various eCommerce aspects like customer retention, marketing tactics, and every other thing that is required to build and grow as well as improve your existing business. Leighton also contributes as a Shopify Expert, and has helped numerous small businesses to build successful online stores. His experience with newbie's and his own entrepreneurial ventures provides valuable insight that he shares in ecommerPulse.
4 – GetElastic
GetElastic (http://www.getelastic.com/) is powered by Elastic Path Software, that provide in-depth analysis and tips to manage digital relationships. This eCommerce blog site will help merchants with their eCommerce strategies. The name (GetElastic) itself depicts, "you’ll get a bit more elastic every time you meet them. It's solutions includes digital commerce, mobile, multi-channel, social media, search marketing, web designing, conversion optimization and merchandising.
Founded in the year 2000 by Harry Chemko, Mark Williams, Jason Billingsley, Elastic path has a client-base of more than 200 customers across the globe and more than 150 employees. Linda Bustos and David Chiu are their major contributors for providing eCommerce solution. GetElastic was ranked #1 worldwide eCommerce blog site by PostRank and voted one of the most influential entreprenual blog worth reading by the Wall Street Journal. Their clientele includes Google, Symantec, Time Inc., plus more.
5 – Bootstraping eCommerce
Bootstrapping eCommerce (http://bootstrappingecommerce.com/) is an eCommerce blog site that not only provides insights, but also offers tips and tricks to implement those insights. This blog site will help eCommerce merchants to gain utmost marketing tips that includes the SEO, PPC, social media and many other aspects – all at a nominal budget. Get the most practical, cost-effective tips and strategies for building and running an eCommerce store on subscribing for Bootstrapping eCommerce.
Selling online since the age of 10, Shabbir Nooruddin is the founder of Bootstrapping eCommerce. Infused with immense knowledge of the eCommerce happenings, he is a life-saver to many entities for running and marketing a full-scale eCommerce business in a petty amount of money.
The above mentioned are most preferred eCommerce blog sites that every merchant should follow, however we at Orderhive – primarily focused on reducing the number of clicks to ease eCommerce back-end operation, also offer valuable insights to merchants on major aspects of an eCommerce business covering both – front-end and back-end tasks. We try and provide solutions that are unique and will help you enhance your eCommerce site’s usability, functionality and customer experience to the core. To know more, please visit our blog @ http://www.orderhive.com/blog.html
Why do I need Google Analytics for my online store?
For those who sell online, understanding your website's performance becomes very crucial – if you want to keep the sales flowing.
There are many metrics that vary from business to business depending on their goals. Analyzing more is always better, but the immense data that will be produced can frustrate or confuse even the most experienced analyst.
Google Analytics (http://www.google.co.in/analytics/) has become the most preferred source that allow users to monitor dozens of key performance indicators for their online businesses. Whether you refer to website traffic or visitor behavior metrics, Google Analytics makes it easy to analyze immense data which in turn will allow you to optimize web usage. And, the most attractive part for using Google Analytics is, it is free!
No matter what online retail business you are running, there are top metrics that any online retailer should monitor.
What are the must-have metrics that I should monitor?
1 – Visits
As per Google Analytics' terminology, it means “audience report.” This feature will allow insights on:
- who makes up your audience (demographics, interest and geo)
- how they reach you (technology, mobile), and
- their behavior
Who makes up your audience?
Understanding your audience demographics, interest and geo will allow you to precisely divide your audience and tailor the content and offerings as per their requirements. Blindly offering the same content and information to your audience in general will directly hit the bottom line of your business. Implementing Google Analytics, you can always know what makes up your audience and make the best optimization out of it's report.
How they reach you?
This is important as it will allow you know the source or device used to reach you. Technology has advanced so much that there are multiple ways your audience can access or make a purchase from your online store. Without knowing the source, you may end up ignoring a large number of audience who use similar device to access your store. With this feature you can easily recognize the device (mobile, desktop, tablet, iPad) used by your audience that will help you tweak current version and plan for future development.
There are many retailers selling online, hence it becomes important for you to analyze your user's website behavior in order to encourage them return for another purchase. Retaining existing customers is easy and cost-effective when compared to getting new ones. “Google Analytics' behavioral flow report” will allow you track user's path from one page to another. This report will help you know what content and which pages keeps your customers engaged with your site. This way you can optimize your website to meet the needs and expectation of the users. The more you make it easy for your customers, the better chances of them to select your store whenever they feel like shopping online.
2 – Traffic source
Many online retailers overlook the importance of this source, and if you are one of them – then you're losing many potential customers. For instance, through Google Analytics you realize that more and more people are trying to access your site using smartphones, you can decide whether to convert your website to accommodate both desktop and mobile traffic, or the traffic justifies to create a separate mobile site or mobile app. Google Analytics traffic source dimension report will give you insights on:
a – Organic search – this will show you channels (search engines) from where the traffic is generated.
b – Referral – this will show you traffic that comes via a different domain.
c – Paid search – this will help you track traffic generated from paid keywords and campaigns.
d – Display – this will show you the traffic diverted from display ad content and campaigns.
e – Mail – this will show you traffic from your email campaigns.
f – Direct – this will show the traffic that directly typed in your URL.
g – Social – this will show traffic coming from social networking site like Facebook, Twitter, etc.
Having this report's access on-the-go you can easily take effective measures to generate better results. For instance, if you realize that the report shows your maximum traffic comes from the medium "paid search," then you should focus more on your paid keywords and campaigns to make the most out of it.
3 – Website page tracking
For any online retailer, it is vital to know how website’s usability. This means you should know which pages of your site are used the most, bounce rates and which are the non-effective ones. You may say, why?
This becomes important – as it will allow you to know what content, product, or information attracts the user's as well as the low performing pages of your website. Knowing this you can take effective steps to enhance the most-effective ones as well as reboot the lower performing ones to reduce bounce rate and generate better results. “Google Analytics' web tracking” also known as “page tracking” reports will allow you measure the number of views you had of a particular page on your website.
How does it work?
Google's Analytics tracking code will collect data from each page of your website, and converts them into analytics which you'll be able to see in the reports. Now, if you have multiple websites and add them to your Google Analytics account, Google will generate tracking code snippets that you need add to the pages for which the data needs to be tracked. Each tracking code snippet will have a unique ID that will let you identify that website's data in the your report. This feature also always customization, hence you can infuse tracking of additional data beneficial for your website.
4 – Conversion rates
To have a tool to measure this metric becomes very important as the reports will give you insights – whether your business is healthy and when you need a revamp. The conversion areas for your website could be your social media share buttons, sign-up for newsletter, purchases or any other feature of your site that you think can convert a visitor to customer. “Google Analytics' conversion” feature will allow you to know which feature of your website has brought the most conversions. For this you need to first setup your “goal conversion areas” in your Analytics account for Google to track it.
5 – Cost analysis
This is the most crucial metric that you need to monitor, because it will help you calculate the actual ROI for your business. This will ensure that you don't exceed your costs and know what channels are bringing in the best results.
By implementing “Google Analytics' cost analysis” feature you can get insights of conversion areas which makes it easy for online retail owners optimize their marketing budgets for improved results.
By measuring the above 5 metrics using Google Analytics, you will get better insights on areas that need optimization, if you want to improve the performance for your online business.
Simple, yet powerful