For those who think B2B sales cycle is the same as B2C, then that's not true! B2C marketing is done with a focus to make immediate sales, wherein B2B prospects require more in- depth informations and is much longer process.
To attract B2B buyers, has always been a daunting tasks for business owners. No buyers = no profit and no business. Attracting B2B buyers is crucial and requires a well-planned marketing strategy to prosper.
In this article, we discuss on effective strategy to help you attract as well as enhance B2B buyers.
Effective ways to attract B2B buyers:
Maintain a company blog site - When your buyers access your company's blog site, generally they look for customer’s testimonials or case study that can answer the question they are looking for. With a blog you can attract buyers by sharing informative and quality content that educates them with untold benefits. So reach and attract more buyers by maintaining and updating your blog page on frequent basis.
Use social media - Nowadays, many people gather online using social media, so that where you should also be. If you want to engage these online communities with your business, then you need to be valued community member too. So, use social media as a booster to drive prospects joining communities over LinkedIn, or following people on twitter with similar interest. This way you can expand your product/service visibility in a large mass of audience.
Reach out buyers through mobile - Today, mostly everyone has a mobile device and with it's increasing usage, it becomes easy to attract buyers but only if your site is mobile friendly. Therefore, having a mobile app in place is a great contribution to reach out buyers as many business owners are using mobiles and mobile apps leverages you to expand your reach globally.
Do not underrate the potential of webinars, eBooks and even videos - Though there may be few users, but reaching your buyers through webinars, eBooks and even videos is fair way. So do not underrate how useful webinars, eBooks and videos can be when you really want to succeed your business and reach prospects. The trick is to offer effective informations though these potentials in order to improve their effectiveness as a way to attract buyers.
Effective ways to enhance prospects that you generate:
Make an immediate "cold" call to prospects - One of the best way to warm up leads is by making a relevant "cold" call to prospects who you think are qualified and whom you feel are interested in buying your products/service that you offer. This way you also secure a meeting in person.
Get in front of them through physical events - With a right strategy and planning, physical events - that can include trade shows, conferences, seminars to the most casual lunch or dinner, becomes the most effective way to get in front large mass of potential buyers in short span of time. Through physical events, your prospects can experience effective B2B presentations.
Attract them via direct email marketing - Once you have a list of prospects that fits your buyers persona, target them via well-crafted email and encourage them to provide referrals in turn attract new prospects at your door.
With the above tips you can surely attract buyers, but you need to spend time and understand how your B2B buyers get the information from and tailor your marketing strategy to suit and attract more of them.
Selling on Facebook gives retailers opportunity to leverage benefits of interacting with customers online, discussing directly goods, their features with the consumers and spreading information about retailer ad, it's good with word of a mouth!
This concept isn't new, but do you use this channel? And why would you want to if you already have a website. Confused? To avoid confusions, let me discuss few pros and cons of Facebook store that will help you know what you can and can't do.
Pros of Facebook store
Explore your products globally: With millions of active users on Facebook, a store supported by the platform enables businesses an opportunity to reach out a large mass of audience globally, inaccessible by almost any other online platform for business owners.
Insights: Facebook’s API allows access to their data and can be used for different types of analytics integration, including Google Analytics Social Engagement measurement. This way you have an ability to easily track how many likes you get a day. What posts are the most engaging? Has your engagement dropped from last month? Did a campaign increase engagement? By how much? This way you can make better informed decisions.
Facebook "ads" system: Facebook "ads" system is a robust system because of its precision targeting. With this you can have an access to the most targeted market - members of your page. Who else would want to purchase your product more than those who deliberately joined your page because they were interested in you?
Tabs: Facebook store enables users to add and customize tabs that can be used for certain promotion or offers that you would want your fans to know. For example, you can have forms, links to your recent products, videos, banners, etc. This is one of the most useful feature which comes in handy when you want to provide information that doesn’t necessarily fit within the default Facebook functions/media.
Cons of Facebook store
Limited to inbound fans: By default, the members of your page are only the quality leads. Therefore, businesses have to come up with new content and promotions consistently to make it of value to "Like" their page. While this has its benefits, it does not make life any easier for increasing your membership.
"Updates" page does not trigger a "red" notification
There is no way to send notification type-messages called "updates " via you Facebook store page. Therefore the updates shared from users end will not trigger a "red" notification like regular Facebook "inbox message" do. This way those update may not be read by fans right away. This is more detrimental to consumers. They willingly wanted to get updates from these pages, and because of this drawback, they may miss things they were interested in.
Unable to invite members for events
When you create an event, you are unable to send invites to the members of the store, though you can send invites to friends of your profile. That means it will not show up in your members’ profiles under events. Thus, if your members aren’t engaged with your page, very few may notice the event.
With the above mentioned pros and cons and a bit of research, users can easily tap into this huge market and make the most of all the doors that Facebook opens for business owners by setting up a useful, attractive and interesting Facebook e-shop(store).
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Simple, yet powerful