Selling on Facebook gives retailers opportunity to leverage benefits of interacting with customers online, discussing directly goods, their features with the consumers and spreading information about retailer ad, it's good with word of a mouth!
This concept isn't new, but do you use this channel? And why would you want to if you already have a website. Confused? To avoid confusions, let me discuss few pros and cons of Facebook store that will help you know what you can and can't do.
Pros of Facebook store
Explore your products globally: With millions of active users on Facebook, a store supported by the platform enables businesses an opportunity to reach out a large mass of audience globally, inaccessible by almost any other online platform for business owners.
Insights: Facebook’s API allows access to their data and can be used for different types of analytics integration, including Google Analytics Social Engagement measurement. This way you have an ability to easily track how many likes you get a day. What posts are the most engaging? Has your engagement dropped from last month? Did a campaign increase engagement? By how much? This way you can make better informed decisions.
Facebook "ads" system: Facebook "ads" system is a robust system because of its precision targeting. With this you can have an access to the most targeted market - members of your page. Who else would want to purchase your product more than those who deliberately joined your page because they were interested in you?
Tabs: Facebook store enables users to add and customize tabs that can be used for certain promotion or offers that you would want your fans to know. For example, you can have forms, links to your recent products, videos, banners, etc. This is one of the most useful feature which comes in handy when you want to provide information that doesn’t necessarily fit within the default Facebook functions/media.
Cons of Facebook store
Limited to inbound fans: By default, the members of your page are only the quality leads. Therefore, businesses have to come up with new content and promotions consistently to make it of value to "Like" their page. While this has its benefits, it does not make life any easier for increasing your membership.
"Updates" page does not trigger a "red" notification
There is no way to send notification type-messages called "updates " via you Facebook store page. Therefore the updates shared from users end will not trigger a "red" notification like regular Facebook "inbox message" do. This way those update may not be read by fans right away. This is more detrimental to consumers. They willingly wanted to get updates from these pages, and because of this drawback, they may miss things they were interested in.
Unable to invite members for events
When you create an event, you are unable to send invites to the members of the store, though you can send invites to friends of your profile. That means it will not show up in your members’ profiles under events. Thus, if your members aren’t engaged with your page, very few may notice the event.
With the above mentioned pros and cons and a bit of research, users can easily tap into this huge market and make the most of all the doors that Facebook opens for business owners by setting up a useful, attractive and interesting Facebook e-shop(store).
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