With the increasing demand of online shoppers there is an increasing demand of online sellers too. But let me tell you, selling online is not easy an option as it seems to be. Regardless, it gives the liberty to sell globally right from the comfort of your home, this selling method can be taxing and complicated for many retailers. But with the help of some easy to-do-list, you can be a successful eBay seller.
1. Create professional listing
When you list your products on eBay, make sure you:
Use Right keywords - Ensure that you keep your product title concise with more effective keywords so that they show up in more searches over the web. For example, instead of using keywords as "HP Officejet 7500A" use "HP Officejet 7500A all-in-printer". This way you products will show up in more search results.
Use proper photograph - Ensure that the photograph represents your products well from all views and angles. Use proper lighting and avoid blurry photographs. Photographs are a great tool to drive-in traffic, but always suggested to limit it to only three photographs per product.
Use professional description - The more professional you represent yourself, the more people will trust you. Always ensure that your description is informative and concise. Avoid long description, as you can attract attention with short, informative lines.
2. Re-target your customers
Provide links to other eBay products within your eBay auction list to attract your customers make additional purchases. Consider sending an eBay store newsletter to promote new products to your existing customers. Add links to all your eBay store pages and listings to entice your customers browse and shop more from your eBay store.
3. Use social networking sites
The more you let your name out on social networking sites the more you drive traffic to your eBay store. Prepare your informative eBay business profile on social networking sites like Facebook, LinkedIn, Twitter and promote your products or services on those sites. This way you are promoting your eBay products amongst million of users which in turn increase sales opportunities.
4. Sell internationally
If you offer your eBay products in India as well as internationally can help you increase audience of potential buyers. This way you can sell more and demand higher prices which in turn increases your profit margin.
5. Offer multiple payment modes
Offering payment choice brings more flexibility for consumers to shop from your eBay store. However, not all payment methods provide the same value to inspire buyer confidence. Therefore, it is important for you to consider consumers perspective when selecting typical payment options. You should offer multiple payment modes in your listing which will attract all those customers who left your site due to insufficient payment options.
6. End your listing at the best possible time
EBay marketplace integration helps establishing and small retailers reach out to more audience which in turn improves the chances of sales. But, many potential buyers check eBay irregularly, often during the weekend when they have spare time. So, in order to make your listings sell the most, it is always suggested to end your listing at the best possible time.
Posting your listing for 10 days will allow customers plenty of time to look up your listing and keep a track on it until they want to bid for it. The best time to offer your listing is on Thursday evening for 10 days. This will allow customers get two weekends as your auction will end on Sunday noon.
It takes time and patience to be a real successful eBay seller. But with the above tips and research from your end can help you sell smartly on eBay and increase profits.