Running an eCommerce business, you’ll have to deal with hundreds or even thousands of customers who will visit your stores and make purchases.
“Single customer view”- buzzword for e-commerce 2015
Not having real-insights of your customer’s information, especially when selling online, means you are losing opportunities and profit, both, for your eCommerce business. “Single customer view,” means maintaining each customer’s details into one centralized system, allowing an easy access to any of those information, whenever needed.
Modern customers prefer brands that allow them an overall personalized shopping experience. Instead of doing those guesswork of what will work and what won’t, why not have a single point of access for all your customer’s information? Doing so, will automatically make it easy to track their ever-changing demands, over time.
Now, if you are one of them who is still using multiple sources for collecting and storing your customer’s details, may experience delays in accessing those information- especially whenever needed the most. This is the reason, why a “single customer view” management is proving to be an ideal for many e-commerce enterprises.
Key advantages of a single customer view for your e-commerce business
1. Run effect promotional tactics
The results of your promotional campaigns will depend on the ways your target your customers. Blindly offering content same for all, may not bring in great conversion rates. However, targeting your customers with content as per their liking, will help you make the most out of your marketing strategies. Practicing a single customer view, you’ll ensure all your customer’s records are stored and secured at one place, making it easy and quick to gain access to any of your customer’s history in real-time. And, having an ability to track your customer’s information when planning a promotional campaign will help you make the most out of it.
2. Cross-selling and Up-selling opportunities
Another great opportunity of maintaining a single customer view, is it will allow you to frequently target your customers with products they like, or promote the ones relevant to their previous purchases. Having an ability to target customers with products they would like, can encourage positive purchase-decisions on-the-go.
3. High level customer service
If you want to make customer’s stick with your brand, you need to ensure an excellent customer support, especially when required the most. And, not having easy access to your customer’s information, can lead to miscommunication, which directly affects the overall brand value. Single customer view is an ideal choice to live up to customer’s expectation, always. With all your customer’s transaction history at one place, you can take instant actions and boost customer service, day-by-day.
4. Build long-term relationship
To earn loyal customers for your e-commerce company, you need to take measures to enhance relationship with them. Having all your customer’s details and purchase history, you can easily know your regular visitors and offer them content and discounts to make them feel special. This way, you get better chances of building relationship with your customers, who in turn, will become loyal with your brand.
To sum up
Automated customer data entry will ensure information is accurate and duplicate records are merged. A centralized customer management system will help eCommerce companies achieve a single customer view, as well as, enhance a variety of business process.
As per Statista, the worldwide social commerce sales growth revenue from 2011-2015 has seen a boom from 5 billion to 30 billion US dollars.
Below stats will show you the increasing growth sales growth rate generated from multiple social media platforms.
Boom of social media sales- 2015
Social media sites like “Pinterest,” “Facebook” have transformed the way of selling products online. Business owners are seen to be diverting audience more towards their social networking sites compared to their own websites. For those who have yet not taken an advantage of social media for selling products just because they do not know how it work, then this article is for you.
Today, we are going to explore the pros and cons of selling through social media that will help you make better decision.
Firstly, some pros
1. Cheaper marketing tactic
Selling through your website, means you need to take care of those constant updates and SEO tactics to ensure traffic is diverted to your shop. And, with the increasing competition it becomes very difficult to keep your brand and products up in search results. Social media offers a ready-made customer base that make it easy for your increasing your brand and product visibility without spending much on SEO tactics. Some social media sites allow you to list products for free and charges your a nominal amount, only when your receive a sale.
2. Improve SEO ranking
It takes a lot of time, effort and cost to increase your brand and product ranking in search engines. Social media sites already have millions of active users who regularly visit these sites for getting information and making purchases on-the-go. Selling through social media, there are more chances of getting more click-through rate compared to sponsored ads. The more click-through rate, the better visibility of your brand and products in search engines.
3. Immediate support
When a customer visits your website and while browsing or purchasing a product, is stuck up with something. Now, if you don’t have a real-time chat system, such customers will discontinue their action due to no immediate support available. Social media channels allow business owners to respond almost instantly via real-time chat and messages, helping you boom customer service.
Cons of selling through social media
1. No fixed returns on investment
Sales volume generated today, may not be the same tomorrow when selling through social media channels. The rapid change in customer’s demands, make it difficult to quantify the return in investments and the importance of one channel over another.
2. Permanent site management hassle
Simply listing products on social media channels and adopting an inventory management system to keep a track on them, is not all what you need to do. A dedicated commitment for managing your social media presence is a must. Responding to customer’s concern and produce regular content is one of major drawback when selling via social media.
With more benefits that loopholes, the trick is to spend more on social media and as per an infographic by“Marketing Tech blog,”8 out of 10 SMBs prefer to use social media to drive growth for their business.
Being of an artistic background is a lot of fun, and getting paid by selling your wonderful artwork sounds even more exciting.
From the many platforms available, Etsy has proven to be one of the most preferred marketplace for art lovers- that makes buying and selling of handmade and vintage goods even more enjoyable. Learning that maximum sellers from Australia-United States of America are using smartphones to process business operations, Etsy has upgraded their own mobile application which is now known as “Sell On Etsy.”
What you need to know about “Sell on Etsy” mobile app?
Until the “Sell on Etsy” mobile app was introduced in early 2014, the Etsy app combined shopping and selling experience. With the launch of “Seller on Etsy” users from across the globe are having an access to a much higher quality experience.
Key features for Etsy Users
1. Bookmark your favorites
Have an ability to secure products and brands, which you always access in future for making decisions and purchases.
2. Get product recommendations as per your liking
Straight-forward to use, this app is specially tailored to offer a more personalized experience. Get relevant suggestions, and enhance your purchase decisions.
3. Know when your order is out
As soon as your order is shipped, gain real-time notification and track updates for every purchase made using this app.
4. Gain instant customer support
Your order is stuck up, don’t worry! This app will allow you to connect directly with the shop owner to get an immediate answer for your concern.
5. Access a quicker and safer payment option
Well-connected with PayPal and Apple Pay, quickly and safely make payments for every product you purchase.
6. Multiple language support
With users from across the globe, “Sell on Etsy” app supports multiple language that includes German, Spanish and French.
Hottest feature of Etsy app
“Etsy Local”- a tool that allows it’s users to locate products and stores nearby, is now now included in the company's iOS and Android app. It holds a separate tab on the mobile app homepage. This feature offers a map that shows Etsy sellers that are available now, in the near future, or in the recent past.
Etsy App compatibility
Etsy offers mobile apps for the iPhone, iPad, Apple Watch and devices running the Android operating system.
For iPhone users:
Your device needs to be running iOS 7 or higher.
For iPad users:
Your iPad needs to be running iOS 7 or higher.
For Apple Watch users:
Available in the Apple App Store.
The iPad and iPhone apps are available for download from the Apple App Store.
For Android users:
Your phone or tablet needs to be running Android version 2.3.3 (Gingerbread) or above.
For “Sell on Etsy” for Android:
Your device needs to run Android 6 version 4.0 (Ice Cream Sandwich) and above.
These Android apps are available for download from the Google Play Store. Also, if you access Etsy on your device's browser, you'll see a mobile-optimized site.
Etsy mobile app is an ideal for sellers! Offering an easiest order management flow, sellers can also gain their Shop statistics, helping to make informed decisions and stay on the top, always.
Simple, yet powerful