Below stats will show you the increasing growth sales growth rate generated from multiple social media platforms.
Social media sites like “Pinterest,” “Facebook” have transformed the way of selling products online. Business owners are seen to be diverting audience more towards their social networking sites compared to their own websites. For those who have yet not taken an advantage of social media for selling products just because they do not know how it work, then this article is for you.
Firstly, some pros
1. Cheaper marketing tactic
Selling through your website, means you need to take care of those constant updates and SEO tactics to ensure traffic is diverted to your shop. And, with the increasing competition it becomes very difficult to keep your brand and products up in search results. Social media offers a ready-made customer base that make it easy for your increasing your brand and product visibility without spending much on SEO tactics. Some social media sites allow you to list products for free and charges your a nominal amount, only when your receive a sale.
2. Improve SEO ranking
It takes a lot of time, effort and cost to increase your brand and product ranking in search engines. Social media sites already have millions of active users who regularly visit these sites for getting information and making purchases on-the-go. Selling through social media, there are more chances of getting more click-through rate compared to sponsored ads. The more click-through rate, the better visibility of your brand and products in search engines.
3. Immediate support
When a customer visits your website and while browsing or purchasing a product, is stuck up with something. Now, if you don’t have a real-time chat system, such customers will discontinue their action due to no immediate support available. Social media channels allow business owners to respond almost instantly via real-time chat and messages, helping you boom customer service.
Cons of selling through social media
1. No fixed returns on investment
Sales volume generated today, may not be the same tomorrow when selling through social media channels. The rapid change in customer’s demands, make it difficult to quantify the return in investments and the importance of one channel over another.
2. Permanent site management hassle
Simply listing products on social media channels and adopting an inventory management system to keep a track on them, is not all what you need to do. A dedicated commitment for managing your social media presence is a must. Responding to customer’s concern and produce regular content is one of major drawback when selling via social media.
With more benefits that loopholes, the trick is to spend more on social media and as per an infographic by“Marketing Tech blog,”8 out of 10 SMBs prefer to use social media to drive growth for their business.