"Window shopping" has been around for decades. Earlier, we had gone window shopping from one store to another, but today, with the rise of technology, we have moved from window shopping at the store to "virtual window shopping" using internet, and now, we browse on-the-go with our smartphones. In fact, for many people, looking up store locations or reading product information while shopping in stores is an integral part of the purchase process.
With more and more people using “Internet” over their smartphones, virtual window shopping sites has created a great impact on the way they purchase products, from researching to finalizing the product. Not only this, there is no longer a need to stroll into different retail stores, compare prices, read reviews and then decide to buy. You can easily access virtual window shopping sites over your phone anytime, anywhere. This way, virtual window shopping sites influences consumers buying decisions.
Below are various stages of a purchase decision process, that virtual window shopping sites gets involved to trigger consumers and influence purchase decision at each stage.
1 - Product awareness - Virtual window shopping sites offer a great platform of product awareness. Offering a large assortment of products and brands, consumers can easily find the product that they wish to buy, compare that product with relevant products and brands, know the product features, which in turn creates a deep impact in consumers buying decision.
2 - Research - From in-store research to “couch” research, virtual window shopping sites, can be easily accessible on computers, laptops, and even your phones, using Internet. This way, it enables consumers to retrieve vital product informations on-the-go, that includes product features, price and other product-specific details that influences buying decisions.
3 - Reviews - Today, any and every shopper will look for product reviews before they intend to purchase it. Virtual window shopping sites has become one of the most influential method to seek reviews. A study suggests that 24% of smartphone users internationally access virtual window shopping over their phones while shopping, which helps them to compare prices, get product information and read reviews posted for that products, on-the-go. This way virtual shopping window keeps shoppers better informed, influencing their buying decisions.
4 - Evaluation - With so many options to shop online, it becomes confusing for shoppers to evaluate a product that they intend to purchase. But, with the rise of virtual window shopping site, shoppers can easily compare and settle for the best deal. So, if you walk in a store and are confused for making a purchase, you can easily access the virtual window shopping sites through your smartphones and compare deals to evaluate the best one, from the best store, and make the purchase.
5 - Purchase on the go - If you intend to purchase a product from the store or online, virtual window shopping sites allows you to instantly compare products and brands, and locate stores, making it easy to finalize and purchase products on-the-go.
Can "virtual window shopping sites" benefit retailers?
Ofcourse yes, with more and more shoppers relying on virtual window shopping sites for making purchase decisions, it offers an open platform for retailers to leverage this competitive advantage. It becomes difficult for small and medium retailers to compete the product price set by large retailers, but with positive product reviews and feedbacks, they can surely drive-in customers to their site. This platform also increases brand awareness and customer base, which is important for the bottom line of any business.
Simple, yet powerful