With a strong marketing campaign, you may divert hundreds of people to your e-commerce homepage, however if they leave your site without making a purchase, your effort and money will go in vain.
This article will share the most effective steps that will help you design a flawless e-commerce page in order to keep them engaged and encourage them to make a purchase.
Your e-commerce homepage should:
Step 1 - Give them an overview of all your offerings
Many of the e-commerce sites will have common elements on their homepage, but they have visited your site. So, within those first few seconds of entering your e-commerce site, you need to make it abundantly clear that they have landed on the correct site for purchasing products they want. Ensure you offer exact and relevant content that gives an idea of your offerings in order to make them cling to the homepage and continue browsing for the product they want to purchase.
Step 2 - Allow an easy access to any of your products
Customers land on your site, and considering it to be the correct site they start browsing for the products they wish to purchase. However, they are having difficulty in searching for the product and immediately decides to leave your site for one of your competitors. Therefore, never compromise usability, just for a unique layout. Because, your super-awesome flash files will increase load times, making your customers wait for long. Ensure you keep your homepage simple, and clear displaying your product categories, and easy-to-find search bar (with the most common and relevant keyword auto-prom) so that your customers can easily and quickly find the products they are looking to purchase.
Step 3 - Frequently highlight special products and customer reviews to encourage visitors to make a purchase
It not necessary that all customers who land on your e-commerce page are there to make a purchase. Today, most of the online shoppers frequently browse shopping sites to be in touch with the latest trend. Therefore, it is crucial your don’t miss out on such customers who are already interested buyers. The best way, is to frequently highlight product categories that are trending to help the less-focused online shoppers who aren’t sure of what to purchase. Also, apart from offering suggestions, encouraging positive reviews from customers and showcasing them on the homepage, will automatically do the selling for you!
Step 4 - Keep optimizing the above elements for better results
There above three are best practices for a flawless e-commerce homepage, but its important you test to optimize performance. The more engaging you make your e-commerce homepage for your customers, the better chance of them getting converted into a sales lead , and the become your loyal customers.