Social media is at the heart of marketing strategy. Given the time we live, it is important to frame a social marketing strategy to sustain business goals.
And, statistics has it,
Today, 62% of adults worldwide use some form of social media via computers, smartphones, tablets, game consoles, Internet-enabled TVs, handheld music players, and e-readers.
The evolving social media has offered small business owners another platform to promote their business online for almost no prior investment. And to be honest, time is the most basic cost when it comes to social media marketing.
If you have just started, you are busy planning all aspects of your business and would obviously have no time to spend on social media. Hence, it is important you create a marketing plan and set goals for social media to learn about your audience and reach out to them so you can reduce the learning curve and avoid wasting time.
Nielsen also states that four of five Americans are now leveraging social media to help and expand their client base and also build relationships with the customers. It is evident that social media is not going anywhere and it has a high stake in success or failure of the business.
As a Small business owner, you need to frame a social media strategy to reach and engage the existing and potential clients. In today’s connect world it crucial to research your customer’s purchases online and seek a recommendation for the same. It is in the best interest of your business to craft this data meticulously with your social media strategy.
The only challenge left is how do you plan your social media strategy? Since it's the first time you will be crafting your social media strategy here are the five things you should keep in mind while Devising a Social Media Strategy
(Click to dig more)
Undoubtedly, what matters the most is you rank higher than your competitor on Google.
The e-commerce SEO is overlooking an excellent opportunity due to its limited focus only on Google. But, you end up forgetting that for it's Amazon actually where you would want to shine brighter than your competitors.
Statistics has it; Amazon has three times more search volume for products than the Google.
So if you are one of those on league who is either crafting a new site or enhancing the old one, these SEO tactics can help you save on losing sales.
In 2011, Search Engine Watch reported that a research study by Optify discovered that “websites ranked number one received an average click-through rate (CTR) of 36.4 percent; number two had a CTR of 12.5 percent, and number three had a CTR of 9.5 percent.”
In layman's term if you do not have a well-crafted strategy, you are not just losing on sales, but the brand value and clicks too.
However, it's never too late to start.
You can start with:
Identify your potential Keyword:
What works for one does not work for other.It applies best to the retail business. Keywords are not universal that it will work in your favors. So, it's important you figure out proper keywords for homepage
When it's time to optimize the important pages of website, keep in mind factors such as how relevant it is, what's the search volume and
When it comes to optimizing the most important pages of your site, be attentive to aspects such as
● whats the search volume
● How's the site ranking
● What keywords are relevant for your site
And start with the most appropriate ones to brands and products, with search volume at par and the one's with Low difficulty score, you get it from Moz tool.
Pick Keywords for your web and blog content:
Content is at the heart of marketing and ranking. You can use this space to optimize it with broader keywords that you wouldn't be able to use for a website. Long tail keywords works wonder with such content.
To put it simply: If you are retailer dealing in selling apparel; your target would be to rank ‘clothes’. But then it doesn't make up for a popular keyword. At such instances, more specific and long tail keywords come into the picture.
So you might as well try selling “ dresses” “clothing for women” dresses online” and so on
Longtail keywords are relevant (hence them having their name) because they makeup over 70% of online searches according to SEOMoz and also tend to convert better as they catch people further along in the buying cycle
According to Search Engine Land. “ When you use a keyword strategy, don’t be perturbed by Google’s algorithm changes. Focus on what matters, and you’re golden,"
Keep an eye on your Peers activities:
Once you have figured out the proper keywords all you have to do is look out for what your competitors are practicing.
With MOZ tools you can quickly evaluate the page authority and domain authority of your most trusted peers. If you land on the page with higher domain authority and page authority, assess the keywords on the page and AVOID USING THE SAME.
Yes! A high domain authority means they are already well established and ranking well, which means there is no way you can match the level at an onset. So, opt for something low, and you will have it right.
Are you navigating them right?
An amazing site architecture can have a great impact on your site usability and rankings. As a retailer, your focus should be on making it easy for your customers to find the desired product and create a seamless navigation.
In an example below, you can see a well-thought and neatly crafted site, with apt product divisions as per the style of the product
With the best usability access, you can see all the products are just a click or two away from the landing page. Such approach is SEO friendly and easy to be optimized as per search engine users.
Moz aptly puts it “pages buried very deeply in the architecture might not receive enough link juice to be visible in search engine rankings.”
Is your site taking forever to load?
Once you have all the potential fall out sorted, it's time to focus on the site speed. No one is going to wait while your site takes a lifetime to load patiently. You will miss out on potential customers if you don't take care of your site speed.
In fact, research shows that 40% of people abandon a site that takes longer than 3 seconds to load! Don’t lose customers because your site is slow.
Build Qualitative links:
Just like content, you inbound links are equally crucial for enhancing ranking on the web.
If your links are not qualitative or attract negative traffic or low-quality traffic, Google will penalize your site. And if this isn't much of a harm, even your referral traffic would not make an inch difference to your business.
To point out few characteristics of low-quality link
● A bad quality inbound link is one from low domain authority website.( Moz will help you in figuring that)
● These sites are full of anchor text. You can see ads all over the site. These are also the spammed websites that has just stuffed the keywords as much as possible. Whenever Google rolls out Panda, Penguin these sites disappear in no time.
● Speaking of which, content farms (sites that accept guest posts from anyone about anything) is something you don't want to get into as it drives away the traffic by providing a low quality link.
On the other hand what you can do is:
● Focus on quality content that can gain you enough traffic. Craft this content with targeted keywords, and some authoritative links.
● Offer a high-quality guest post, pitch a quote for a story, co-authoring a research study, putting together a great infographic, and so on.
Link building can frequently include outreach to other pertinent sites and websites in the industry. This outreach habitually identifies with the advancement of something that you've quite recently made, for example, a bit of substance or an infographic. A shared objective of the effort is to get a connection, yet there is significantly more to it than simply this:
Outreach can help you construct long haul associations with the primary influencers in your industry, and these connections can imply that your business turns out to be profoundly respected and trusted. This in itself is significant, regardless of the possibility that we overlook third party referencing for a minute since we are making bona fide evangelists and supporters for our business.
The primary reason of optimizing your site is to increase bottom sales.
And if you have SEO done right, you can definitely see a boost in quality traffic that can lead to conversions and repeat visitors.
But, Keep in mind: It's not a one-time thing. Google rigorously updating their algorithms you need to keep your site up to the mark and strategize accordingly
SEO asks for lot of dedicated resources and time, but you won't regret it, especially if you have right people on board. Aforementioned points can help you in getting started with optimizing your site.
Simple, yet powerful