According to one of Nielsen’s report that was conducted to understand how digital influences the way modern customers shop, 46% refer social media sites to make purchase decision.
Social commerce is helping people make winning decisions and considered to be a trustworthy platform to gain product recommendations from their peers.
Today, many sellers are diverting large part of their marketing budget towards social commerce as it allows them to:
- Reach target audience
- Build trust in their products and services
- Increase brand visibility
- Improve conversion rate
Is your social media promotional strategy working right for you?
Below in this article, we will discuss on ways that can help sellers make the most out of social commerce
First- Plan ahead
Most of the social media sites allow sellers an opportunity to get their products and brand visible in front of a large customer base for free. To take an advantage of this, many sellers overlook the importance of planning before performing on such platforms.
Blindly targeting the same content across multiple social media sites will no doubt help you divert traffic to your store. But, with hundreds and thousands selling on the same platform, sellers without a marketing strategy in place are simply losing many opportunities.
Setting end goals for each of your social media business accounts will help you take immediate measures and churn better results, as and when your business grows.
You can set goals like:
- Traffic ratio you expect from each of your social media business accounts.
- Engagement ratio as per the amount of content posted
- Rate of visitors to customers
- Number of likes and followers
b. Understand customer’s needs
With millions of active users on social media sites, imagine how much amount of content is posted every second. And, to divert potential customers towards your brand, it’s important to first understand their needs and offer content they would like.
c. Leverage your website behaviour
Tracking your customer’s website behaviour, will make it easy to offer similar content and encourage relevant customers to engage with your brand.
Knowing the type of content receiving the most views, and when visitors engage the most with your content, will help you experiment and settle with the best social media practices for your selling business.
Second- Design a winning strategy
So, how can you ensure a successful social media strategy for your selling business?
- Have a rhythm in your social media updates
- Encourage and post more of reviews
- Entertain feedback and offer quick response
This can be an effective social media marketing method, if you offer immediate solution to their concern.
Facebook for Business is helping sellers to create a two-way conversation that allows them an ability to understand and offer content as per customer’s views and opinions. By doing this, you also show that you listen to your customers, which will automatically increase loyalty and trust for your brand.
- Start discussions
Many such platforms also allow sellers to join groups, for instance “retail community” that are helping start-ups and small business owners to gain knowledge from big players, as well as, participate in their discussions. Doing so, will help you gain increased visibility in their competitor’s networks too.
LinkedIn is one such platform that allows sellers to create groups and join discussion in real-time.
- Automate your social media campaigns
Automating your social media campaigns will help you keep you promotional campaigns up and running even while you are away from your desk. Such tools also constantly promote your content and products across all of your social media accounts.
- Track performance for each of your social media channel
If you run social media campaigns, you have to measure them. Google analytics can be an ideal choice for small business owners to understand and measure their social media activities. Doing so, will make it easy to know what is working, what isn’t, and how can you improve?
Third- Adopt these social media features for increased results
- Facebook “Like” and “share” button
- Twitter’s tweet
- Pinterest promoted pins
Leading social media platforms that you can consider for your selling business