Social networking sites are considered to be a powerful platform for online marketing. They make it cost effective, easy, and quick way to interact with target audience, market their offerings, and know what other retailers are doing. Already proven to be one of the best way to promote clothing lines, many retailers are making it big on the internet.
When it comes to selecting which social networking platform you'll utilize for your retail business, Facebook is the most effective platform for retail business to connect with users.
Whether you are a retail startup or a big player, Facebook continues to be a reigning platform of social networking sites. Apart from offering a platform to easily connect with friends and family, Facebook has plunged into a venue for businesses to promote themselves through interaction with customers and self-promotion.
In this article we will discuss on ways that makes Facebook an effective platform for retail business
- Have your own business page
Facebook allow retailers an ability to create their own business page which is considered to be the most powerful tool for marketing. Apart from listing products and services, this page is an ideal to share links, images, and blogposts in a customized way to best suit the brand's offering and theme.
- Ad-creation tool
Another great tool by Facebook, is it's "Marketplace Ads" column that appears on the side of the Facebook page. Facebook ads tool allow retailers to post ads with a headline, image, and click-through link to either their Facebook page, official website, or an other website. This tool is one of the effective technique to increase "likes" and click-through rates.
- Host contests
Hosting a contest is the best engaging tool that Facebook offers. Facebook contest tool will help retailers increase fans and brand awareness, as it allows customers to engage with your brand, like, as well as comment on products. And the more you engage your customers, the longer they stay with you.
- Schedule posts
If you are looking for a steady and smooth content flow, Facebook allow retailers to schedule posts to appear at the later time. This tool offers a clock icon which allows you to add a future time for the post to be published. Offering an ability to schedule posts in ten minutes of interval, this tool will help you as a retailer to automate content flow in a timely manner.
- Promote post
Advertising involves a high costs, but not with Facebook. Facebook for business is a bliss to startups and small retail owners who want to promote their content but don’t have big budget. For an approximate cost of $5, Facebook promoted posts is labeled as "sponsored" and will appear on the top in the audience newsfeed which automatically offers a better engagement level.
- Add location
Adding location to the post, is commonly seen amongst Facebook users. And, as a retailer adopting Facebook's location feature and adding your store location, audience can check in upon arrival - sharing it on their timeline, and essentially promoting your store while providing it's location.
- Page insights
Last, but not the least - Facebook allows you a tool to monitor your business's page performance. This means you can track the number of people who engage with your content and most important, it gives you insights of specific content that engages the audience.
There are many other social networking sites, however Facebook for business is proving to be the most preferred, effective, and reasonable one for any retail business.