When it comes to marketing using social media platforms, many businesses owners tend to have a strong grip on how to handle Facebook, Twitter and even LinkedIn, but at the same time they overlook the potential of the hottest and fastest growing social networking site “Instagram."
According to Instagram official press page, there are 100 million monthly active users, 40 million photos per day, 8500 likes per second, and 1000 comments per second. Doesn't this sound an extensive marketing platform for your brand?
Instagram, unlike any other social networking sites widely available now, is primarily a mobile application that was acquired by Facebook in 2012. This is an online photo-sharing, video-sharing and social networking site that enables users to upload, edit and share photos on various networking platform like Facebook, Twitter, Tumblr and Flickr.
Get started with Instagram
Create your business account on Instagram using your business name as the username or a name that is instantly recognized with your brand. Once you create your Instagram business account, complete your profile by adding a decent photo, a short informative biography and link that directs the user to your website. Once you complete your profile, it is always recommended to connect your account to your Facebook account which allows you to instantly share your "Instagram photos" to your "Facebook Fans."
Effective ways to use Instagram for marketing
"Hashtags" are the major part of Instagram through which users can easily find your brand through their mobile Instagram search engines. Unlike other social networking sites, you are not limited by character count, but that doesn't mean that you add too many tags in your post to get connected. This will make you look too desperate.
Always recommended to include unique tags when you plan a marketing campaign like “Instagram photo contest”. Also, ensure that you keep exploring for new and valuable hashtags and utilize the most popular hashtag if you spot any that fits your brand. This way your post could be seen by thousands of users in minutes.
You customers will always use your tags to connect with you, hence ensure to frequently check your Instagram hashtags and respond to comments and concerns quickly. This way you build a strong relationship with your customers.
Target your "existing customers"
Appreciate your customers by sharing their cool photos with you “Facebook Fans”, or “Twitter Followers,” especially if they include your product, or follow your brand. Increase engagement targeting your "existing customers" by commenting on product related photos they post or even if they speak something negative about you brand. Post images with your customers in mind, in turn they may just share it with their “Followers.” This way you can spread you brand visibility quickly.
Show off products with "quality content" and "personable videos"
Be creative with your photos, posting them along with short videos(not more than 15 seconds) to show your company’s core values and brand. Also, post fun photos and "personable videos" of your employees(behind the scene look of you company o making of a product) that will make you company look cool.
One of the most effective and easiest way for marketing is to partner with brands, and get them post your product photos and videos on their Instagram feed.
"Enhance" your marketing strategy
If you want to boost you brands visibility in the online world, then you need to increase customer engagement, let me tell how:
Perform "Instagram photo contest"
When you perform “Instagram Photo Contest” ensure you make contest themes that have photos and videos focused to your business objectives. Also, ensure to focus on the prize of the contest, so as to get your customers entering, and sharing with their friends, too. Allow a voting panel in your Instagram contest for contestants, which in turn will infect the word about your contest across the networking platform that they use.
Improve your ROI "posting at the right time"
Every brand and products may not have the same best time to post updates on Instagram. Therefore, with the help of analytics tools you can easily monitor when your updates are getting more “likes” and "comments" on, when your "hashtags" are being used and even tack your “followers.” This way you can post your fresh updates at the most active times, in turn improves the bottom line of your business.
With an increasing usage of mobile technology, more and more people migrate to using their smartphones to seek informations and even make purchases on the Internet. This has brought in the need to make your website mobile ready to grab this advantage and increase sales.
Mashable July 2012 to July 2013 survey sourced by Statista's indicates mobile phones account for 17% of global web usage.
Statista's chart below will show the increase in mobile web traffic over the last year, presented continent wise.
Mobile web traffic more than double in South America, where web access via mobile leaped from 3.2% to 6.8%.
Asia and Africa lead the planet as the two continents with the most-mobile web users, with 26.6% and 23.7%, respectively, of web traffic coming from mobile devices.
Whereas, mobile web traffic reaching to almost double in North America and Oceania, with 15.2% and 14.6%, respectively.
Make your website mobile ready to increase sales, let me tell you how:
Know your audience - Knowing the needs of products and services your audience wants and targeting them with those demographics can be a valuable insight while planning your mobile marketing campaign. The more you increase your network with your audience, the better you can serve them with the products, services or content that they want. Therefore, the foremost step you should consider while planning your mobile marketing campaign, is to build strong communication with your followers and potential customers in turn enhance your brands reputation and visibility in any industry that you are in.
Consider targeting the right demographics - When you want to make your website mobile ready to increase sales, you should consider targeting the right demographics with the products and services that you are trying to offer. The more you know the gender, age group and even specific interest of your demographics, the easier it becomes to create an effective mobile marketing campaign.
Ensure your website has a responsive design - Ensure your website has a responsive design with proper scripts or experts to assist you. A responsive design will allow users to quick scroll to new content, tap links and photos, which is necessary if you want to keep your website mobile and device friendly.
Allow simple navigation - Ensure that your website allows simple navigation that is easy to read and locate, preferably upon landing page. So, checking your website works on different browsers and operating system is always suggested.
Test your website - Always recommended to test you website before launch or it goes live. Your website should be compatible to various browsers and devices that includes smartphones, iPad, tablets, to ensure that website is up at all times. Also, test your website is open to different screen resolutions that includes computers, laptops and mobile phones. This way you can reduce bounce rate every day. The lower bounce rate, the higher page rank!
Implement social media - Implement social media in your mobile marketing campaigns. Social media gives you an ability to build large mass of followers and potential customers across the globe. So, create social media accounts for your website on leading social networking sites like Facebook, LinkedIn, Twitter, Instagram, Pinterest, to get maximum followers for free. Being active on social networking sites and keeping your followers updated every day will not only increase customer engagement, but also increase your brand visibility in the online world!
Allowing you fans, followers and potential customers with various methods to purchase from you, reach your content and even communicate with you, is the best way to increase your brand visibility, in turn increase sales.
Today, more than 150,000 business across the globe choose Magento as a website platform. Magento is an open source platform that besides offering rich set of features, offers users a complete flexibility to manage content, themes and functionalities of their ecommerce store. Also, it offers a user-friendly administration interface that offers a powerful marketing, search-engine optimization and Magento stock management tools that allow business owners to develop sites customized as per their business needs.
Why to choose Magento as an website platform?
The February 2013 edition of Tom Robertshaw’s quarterly survey has shown that out of the top one million sites ranked by Alexa(an Amazon owned company), Magento is the most popular e-commerce platform used by online businesses.
The survey analyzed that of the Alexa top one-million websites 26% of them are using Magento. This shows a 30% increase in market shares since February 2012 report which means triple the number of sites using the second and third place platforms.
This year, the survey also looked at the top 100,000 busiest sites and found that Magento powers 28% of the store sites on that list, which is more than double the number of stores using our closest competition.
What makes Magento the most loved website platform?
Magento, a website platform is the buzzword that is creating a revolutionary change in the retail world. Offering robust features it allows seamless control from each and every angle of your store. The major reason what makes Magento the most loved, preferred and successful website platform are:
Seamless integration with third party sites: Magento offers easy integration with multiple third party sites needed to run an effective eCommerce store Including Google analytics, open-source data bases like MySQL, more than 70 payment gateway (including Authorize.net, PayPal, etc.) as well shipping service (including FedEx, UPS and many more).
Multi-store capacity: Unlike any other platform out there, Magento does not limit you to a single store, instead you have an ability to have multiple storefronts from the same backend interface, will all of your stores informations available on the same admin panel.
Robust tools and features: Magento offers a feature-rich platform offering many innovative tools that many other platforms lack that includes built-in SEO features, recognizes multiple international currencies and updates currency rate live, provides you with a marketing tool that allows your buyers to rate and review your products and much more.
Easy customization: Instead of having the old standard template, Magento allows a higher degree of developer customization. So, it becomes much easy to create a unique and memorable web presence for your business.
Innovation: Magento offers great changes over its predecessors, but the innovation does not end there. As an open-source platform, Magento is updated by their experts, which means you'll continually experience new features and speedy bug fixes. Also, you will get proper support from Magento web community.
No doubt, Magento with the above features have completely conquered the ecommerce domain efficiently. Magento also offers several ad-on and extensions which can be used for your ecommerce store.
So, no matter what business you are into, if you want a multilingual website, Magento is the correct choice. Its robust features will surely fit in all your stores needs. Therefore, if you are thinking of adding a new website solution or improving your existing one, Magento Ecommerce is definitely going to prove to be your best partner.
For those who think B2B sales cycle is the same as B2C, then that's not true! B2C marketing is done with a focus to make immediate sales, wherein B2B prospects require more in- depth informations and is much longer process.
To attract B2B buyers, has always been a daunting tasks for business owners. No buyers = no profit and no business. Attracting B2B buyers is crucial and requires a well-planned marketing strategy to prosper.
In this article, we discuss on effective strategy to help you attract as well as enhance B2B buyers.
Effective ways to attract B2B buyers:
Maintain a company blog site - When your buyers access your company's blog site, generally they look for customer’s testimonials or case study that can answer the question they are looking for. With a blog you can attract buyers by sharing informative and quality content that educates them with untold benefits. So reach and attract more buyers by maintaining and updating your blog page on frequent basis.
Use social media - Nowadays, many people gather online using social media, so that where you should also be. If you want to engage these online communities with your business, then you need to be valued community member too. So, use social media as a booster to drive prospects joining communities over LinkedIn, or following people on twitter with similar interest. This way you can expand your product/service visibility in a large mass of audience.
Reach out buyers through mobile - Today, mostly everyone has a mobile device and with it's increasing usage, it becomes easy to attract buyers but only if your site is mobile friendly. Therefore, having a mobile app in place is a great contribution to reach out buyers as many business owners are using mobiles and mobile apps leverages you to expand your reach globally.
Do not underrate the potential of webinars, eBooks and even videos - Though there may be few users, but reaching your buyers through webinars, eBooks and even videos is fair way. So do not underrate how useful webinars, eBooks and videos can be when you really want to succeed your business and reach prospects. The trick is to offer effective informations though these potentials in order to improve their effectiveness as a way to attract buyers.
Effective ways to enhance prospects that you generate:
Make an immediate "cold" call to prospects - One of the best way to warm up leads is by making a relevant "cold" call to prospects who you think are qualified and whom you feel are interested in buying your products/service that you offer. This way you also secure a meeting in person.
Get in front of them through physical events - With a right strategy and planning, physical events - that can include trade shows, conferences, seminars to the most casual lunch or dinner, becomes the most effective way to get in front large mass of potential buyers in short span of time. Through physical events, your prospects can experience effective B2B presentations.
Attract them via direct email marketing - Once you have a list of prospects that fits your buyers persona, target them via well-crafted email and encourage them to provide referrals in turn attract new prospects at your door.
With the above tips you can surely attract buyers, but you need to spend time and understand how your B2B buyers get the information from and tailor your marketing strategy to suit and attract more of them.
Today, Saas has become the commonly delivery model for many business applications, including customer relationship management (CRM), enterprise resource planning (ERP), accounting, and even human resource systems.
With the rapid development of technology, there has been the acceptance and rapid adoption of Software-as-a-Service (SaaS) by many business owners who are looking for modern patterns that helps them source software functionalities in new ways. The benefits of SaaS is it allows solutions to run more efficient business processes, leaner IT budget, and scalability.
The Saas market will likely see valuable changes and new innovation in 2014, as business owners maneuver for competitive position. Here's a look at some of the expectation:
SaaS compliance with SLAs
Business enterprises that require significant, availability, reliability and performance, inserting a gateway in between the enterprise and SaaS application can help them monitor SaaS compliance with SLA's (service level agreements).
With and increasing demand of SaaS, the concept of platform as a service (PaaS) is gaining traction. Platform-as-a-Service is used specifically within SaaS to support development. This concept will allow developers a better access to environments for building mobile apps, which leads to another expectation from SaaS provider.
With the increasing demand of M (mobile) technology, many examiners are looking for mobile technology to drive SaaS. This includes the idea, as mentioned above, that many SaaS services will adapt to develop mobile apps or undertake mobile marketing. This way, it does not only includes consumer services, but gives SaaS users an ability to move their business software to a mobile venue.
Avoiding IT departments
Companies using SaaS hire local techies to tweak elements of the software when needed. Therefore, there is a expectation from SaaS providers to inherit options that can replace an "internal IT" department so that companies using SaaS can directly call vendors for fixes, upgrades and improvements. This way, the "internal IT" department of many businesses using SaaS can get leaner and end up paying a monthly or yearly subscription fee.
Performance can also be an issue, depending on where a company is and how good its network connections are. Therefore, SaaS providers should inherit cloud-based service tools that can allow users easily keep tab and analyze performance on how their apps are running.
With the increasing demand of SaaS services, and with the above mentioned expectations, many companies can benefit the most from the cloud in the 2014.
Simple, yet powerful