With an increasing usage of mobile technology, more and more people migrate to using their smartphones to seek informations and even make purchases on the Internet. This has brought in the need to make your website mobile ready to grab this advantage and increase sales.
Mashable July 2012 to July 2013 survey sourced by Statista's indicates mobile phones account for 17% of global web usage.
Statista's chart below will show the increase in mobile web traffic over the last year, presented continent wise.
Mobile web traffic more than double in South America, where web access via mobile leaped from 3.2% to 6.8%.
Asia and Africa lead the planet as the two continents with the most-mobile web users, with 26.6% and 23.7%, respectively, of web traffic coming from mobile devices.
Whereas, mobile web traffic reaching to almost double in North America and Oceania, with 15.2% and 14.6%, respectively.
Make your website mobile ready to increase sales, let me tell you how:
Know your audience - Knowing the needs of products and services your audience wants and targeting them with those demographics can be a valuable insight while planning your mobile marketing campaign. The more you increase your network with your audience, the better you can serve them with the products, services or content that they want. Therefore, the foremost step you should consider while planning your mobile marketing campaign, is to build strong communication with your followers and potential customers in turn enhance your brands reputation and visibility in any industry that you are in.
Consider targeting the right demographics - When you want to make your website mobile ready to increase sales, you should consider targeting the right demographics with the products and services that you are trying to offer. The more you know the gender, age group and even specific interest of your demographics, the easier it becomes to create an effective mobile marketing campaign.
Ensure your website has a responsive design - Ensure your website has a responsive design with proper scripts or experts to assist you. A responsive design will allow users to quick scroll to new content, tap links and photos, which is necessary if you want to keep your website mobile and device friendly.
Allow simple navigation - Ensure that your website allows simple navigation that is easy to read and locate, preferably upon landing page. So, checking your website works on different browsers and operating system is always suggested.
Test your website - Always recommended to test you website before launch or it goes live. Your website should be compatible to various browsers and devices that includes smartphones, iPad, tablets, to ensure that website is up at all times. Also, test your website is open to different screen resolutions that includes computers, laptops and mobile phones. This way you can reduce bounce rate every day. The lower bounce rate, the higher page rank!
Implement social media - Implement social media in your mobile marketing campaigns. Social media gives you an ability to build large mass of followers and potential customers across the globe. So, create social media accounts for your website on leading social networking sites like Facebook, LinkedIn, Twitter, Instagram, Pinterest, to get maximum followers for free. Being active on social networking sites and keeping your followers updated every day will not only increase customer engagement, but also increase your brand visibility in the online world!
Allowing you fans, followers and potential customers with various methods to purchase from you, reach your content and even communicate with you, is the best way to increase your brand visibility, in turn increase sales.
Simple, yet powerful