E-commerce is a competitive field, hence you cannot afford to lose any customers who lands on your e-commerce homepage. You invest plenty of money in diverting traffic to your e-commerce store, and allowing them to exit from the homepage itself, will create a bad impact to your bottom line results.
With a strong marketing campaign, you may divert hundreds of people to your e-commerce homepage, however if they leave your site without making a purchase, your effort and money will go in vain.
This article will share the most effective steps that will help you design a flawless e-commerce page in order to keep them engaged and encourage them to make a purchase.
Your e-commerce homepage should:
Step 1 - Give them an overview of all your offerings
Many of the e-commerce sites will have common elements on their homepage, but they have visited your site. So, within those first few seconds of entering your e-commerce site, you need to make it abundantly clear that they have landed on the correct site for purchasing products they want. Ensure you offer exact and relevant content that gives an idea of your offerings in order to make them cling to the homepage and continue browsing for the product they want to purchase.
Step 2 - Allow an easy access to any of your products
Customers land on your site, and considering it to be the correct site they start browsing for the products they wish to purchase. However, they are having difficulty in searching for the product and immediately decides to leave your site for one of your competitors. Therefore, never compromise usability, just for a unique layout. Because, your super-awesome flash files will increase load times, making your customers wait for long. Ensure you keep your homepage simple, and clear displaying your product categories, and easy-to-find search bar (with the most common and relevant keyword auto-prom) so that your customers can easily and quickly find the products they are looking to purchase.
Step 3 - Frequently highlight special products and customer reviews to encourage visitors to make a purchase
It not necessary that all customers who land on your e-commerce page are there to make a purchase. Today, most of the online shoppers frequently browse shopping sites to be in touch with the latest trend. Therefore, it is crucial your don’t miss out on such customers who are already interested buyers. The best way, is to frequently highlight product categories that are trending to help the less-focused online shoppers who aren’t sure of what to purchase. Also, apart from offering suggestions, encouraging positive reviews from customers and showcasing them on the homepage, will automatically do the selling for you!
Step 4 - Keep optimizing the above elements for better results
There above three are best practices for a flawless e-commerce homepage, but its important you test to optimize performance. The more engaging you make your e-commerce homepage for your customers, the better chance of them getting converted into a sales lead , and the become your loyal customers.
Today, with over two million sellers listing on Amazon, the idea of selling on this marketplace can be overwhelming. However, considering a customer base of around 30 million people, Amazon. com can be an exclusive platform for start-ups and small businesses to dabble in online sales, when done right. So how can you survive big players, and get your products into the spotlight?
In this article, we will discuss only on those effective tips and tricks that will help you successfully sell on Amazon and earn good bottom line results.
Firstly, some tips
- Have a powerful product tile
With so many sellers listing identical products on the same platform (Amazon), will make it difficult for your products to show up in search results. Regardless to your business size, the way you create the title for your product will determine the sales order flow for your brand. Amazon gives you a field to list the product title, it is crucial you take maximum advantage of it and come up with keywords that are accurate, spelled correctly, and can quickly show up in Amazon’s search results. This way you’ll automatically more sales opportunities for your brand.
- Adopt FBA
You will end up spending most of your time in coming up with ideas, all in an effort to divert traffic and sales for your brand. However, unable to fulfil your customer’s orders will directly create a bad impact on your sales performance, and all your effort and money will go in vain. Adopting fulfillment by Amazon (FBA) - you will send all your inventory to Amazon and when you get a sales order, they’ll pack and ship the product to your customers. But at the same time, if you have listed the same inventory in your other stores, can result to inaccurate inventory levels. Hence, it becomes necessary you have a system that allows you to update and track products across multiple stores to maintain accuracy. Cloud-based multi-channel inventory management software is the answer!
- Win Amazon-buy box
Reported by Amazon, over 78% of all sales are made through the buy box, so winning the buy box is crucial for an effective sales strategy. Excelling in all areas that offer an outstanding customer experience is the only way to achieve "Buy Box" eligibility (How the Buy Box works - http://goo.gl/St88yA) and win the Buy Box. Adopting FBA increases the chances of winning the "Buy Box."
- Encourage reviews
If you overlook the importance of product reviews when selling on Amazon, you are losing money. Forrester’s study said that while 30 percent of online buyers use Amazon to research first, while Google attracted 13 percent. This is because, in recent years, Amazon has proved to be the first-stop destination for customers to search for products and services they wish to purchase. Hence, encouraging good reviews from your loyal customers will create a positive impact on your customers, which automatically entices them to make a purchase on-the-go. Adopting a product review tool, will send automated emails to each of your customers, in an effort to get feedback about your product, customer service, and brand. The more products views, the better chances of increasing sales order for your brand.
- Market yourself
When you make a sale on the Amazon marketplace, the shopper is considered to Amazon’s customer. Amazon, no doubt offers a ready-made customer base, however creating your own brand identity becomes important to win over potential customers. Come up with effective marketing tactics and add new innovations to them, so as to earn your brand earn-long term sales. Discount, and coupon codes are some effective marketing forms that you can include in your marketing strategy for your Amazon customers.
- Register as a professional seller
Apart from being cost-effective, signing-up as a professional seller with Amazon will allow you:
List unique items: You are allowed to create listings for products that are currently not present on Amazon. Hence, offering products that are unique will automatically divert all interested customers to your store, increasing sales opportunities for your brand.
More selling options: If you sign-up as an “Individual Seller" with Amazon, you’ll will have pricing limits for products, however a professional account will allow you to sell higher value product that are unique and with high-profit margins.
List products in bulk: You can list products in bundle, and the more products you list, the better sales you make. Amazon allows sellers to post their entire catalog to Amazon using spreadsheet templates or application programming interfaces — APIs.
Simple, yet powerful