Over the years, eCommerce has come so far that many retailers are getting an advantage to increase sales and revenue for their businesses, year on year.
This year, you may have heard a lot about terms like multichannel retailing, multichannel selling, omnichannel selling, cross selling. Most of the retailers are already taking benefits of this profit making strategy, however for those who have not, then this article is for you.
Multichannel retailing - The buzzword for retailers 2015
Multichannel retailing is a practice when retailers don’t tie themselves selling over a single channel, instead, list their products across different sales channels. These include brick-and-mortar stores, direct sales order over the phone, as well as online selling such as websites and marketplaces, both in local as well as international markets.
This strategy has already proved to be a bliss for many start-ups and medium business owners for their growth strategy. And, with increasing number of marketplaces, retailers must adopt the idea of selling their products online, differently. Because, multichannel sales growth is estimated to boom over the coming years.
Adopt multichannel retailing to increase profits by:
- Increasing the number of sales channels
By listing your products across various channels, will allow you increased marketing opportunities. Some may do good while other may not bring in results as per your expectations, however having an ability to sell over multiple platforms, you can easily test your products line and focus more on those channels that are doing well, to divert more and more revenue for your retail business.
- Reaching out to wider audience
Today, selling products via leading marketplaces Amazon, eBay will help you with a readymade customers base. This means you don’t have worry about diverting traffic for your brand, as millions of online shoppers regularly visit these sites for making purchases. This way without much investment, pushing and promoting products to as wide an audience, as possible, will automatically increase sales and revenue for your retail business.
Ways that can help you make the most out of multichannel retailing
- Adopt a multichannel order management system
By implementing a multichannel order management system, you can boost efficiency when it come to sales. Such systems will automatically sync orders coming from multiple sources under one roof, allowing you and your staff to quickly access information about products such as location, price and availability. Knowing this you can speed up order fulfillment process, leaving customers more satisfied and staff at peace.
- Integrate inventory across all your channels
Multichannel retailing will help you grow only if managed well. And, speaking about managing various sales channels, tackling inventory has always been a biggest challenge. Adopting a centralized inventory management system, you’ll have an access to information such as product availability and warehouse across all your selling channels. There be no risk of overselling and you can always fulfill your customer’s orders on time.
Orderhive makes multichannel retailing easy, allowing tools to centralize and automate your inventory management, order fulfillment, along with intelligent reporting, each of which will save you time, cost- whilst making it easy to explore new markets for your products and increase profits for your business.
If you are running an online store or any business that is into buying and selling of product/services - I'm sure you are under a lot of pressure to perform back-end tasks efficiently and cut costs while increase revenue. Unlike traditional retailing, ecommerce industry have many obstacles and multiple potential points of failure.
Right from the moment an order is placed online to when it is sent for process, packed and dispatched - every step must be handled efficiently, most important, cost-effectively.
To fulfill those requirements many retailers end up purchasing costly complex software, and installing these can be time-consuming. And, if you spend more time and resources on administering processes and technology that are not user-friendly, then are not focusing on innovation and strategy.
Orderhive an effective solution for back-end operations
Automation can help you reduce time-consuming administration and easy back-end tasks. Orderhive - a multi-channel ecommerce system solution will offer you tools, technologies and interface to manage complex business processes that will automatically boost competitive advantage as well as improve a retailer's ecommerce presence as their business grows.
Why use Orderhive?
1- Cloud-based solution
Orderhive - a cloud-based ecommerce software solution allow retailers to access their store and make changes from anywhere, anytime. Instead of being tied to a local software or server, any desktop or android device can be granted access to the software, allowing changes to be made on the fly. Orderhive offers retailers an unlimited storage capacity that eliminates the need of purchasing a new hardware.
2- Multi-channel management capabilities
Most ecommerce companies today are adopting multi-channel strategy that allows them a chance to expand their offering in the national market as well as across the globe without the need of having a physical store. But, many of them fail to truly engage their customers just because they do not have the correct ecommerce solution that allow multi-channel management capabilities. Implementing Orderhive you can sync multiple store's data (that includes customers, orders, inventory, suppliers) into a single easy-to-use dashboard. This way you eliminate the need of logging into different sales channel individually and risk of errors that directly hits the bottom line of the business.
3- Leading integration synchronization
Your online store will require solutions to manage backend operations as and when your business grows. This can include a customer relationship management, shipping, payment, or any other system integration that will help you make a valuable use of your resources. However, integrating such solution requires hardcoding and is time-taking which may require a need to hire technical experts. Orderhive is well-connected to leading solutions and integrating your stores with Orderhive, you automatically enjoy those solutions eliminating the need of being technical know-how. Their solutions include shipping, CRM, shopping carts, as well as marketplaces.
4- Additional integrations at extra cost
There are many ecommerce solutions out in the market that offer integration with leading solutions, but limit users for the same. So, when you business grows and you realize that you need a tool to manage shipping cost (just giving an example), and just because your solution provider does not allow you to do so - you'll have purchase that tool. This way you increase the administration cost as well as effort to manage it separately. But, this is not the case when using Orderhive. Playing nice with major ecommerce solutions Orderhive allow users a standalone system, however for any additional integration user can opt for Orderhive's customization service which we would cover in the last point of this article.
5- Inventory and order management system
Managing products across multiple suppliers and sales channels is a challenge with no proper multi-channel ecommerce solution in place. Orderhive's intuitive inventory management tools help retailers to easily synchronize and optimize their inventory assortment to every online store and marketplace from one centralized system. Also, it's order management system offer tools that allow retailers to manage every aspect of the ecommerce order management process. You can create, edit and manage orders in real-time across every online store, marketplace, shopping carts, and other sources, ensuring good customer experience and satisfaction.
6- Request customization as per your business needs
Ecommerce solution providers that limit retailers from integrating with required solution as an when business grows is of no use. Every retailer would like to grow when opportunity knocks their door, however just because their solution provider does not offer them an integration as per the requirement - they feel helpless.
Orderhive offers customization services that allow retailers to work with skillful ecommerce developers who will be glad to listen and understand their business needs, analyze and suggest the best cost-effective solutions to fix those needs, at an additional cost. This also includes rich features like third party integration, dedicated technical resources, Amazon servers, knowledgeable software training sessions and much more. To know more about Orderhive's customization service please call on +1-888-878-5538 or email at firstname.lastname@example.org
Whether you are new to the ecommerce industry or looking for a better option, don't worry! Orderhive's support team will help you end your search, sharing some useful tips to manage your back-end operation and sell stress-free using Orderhive.
Today, more than 150,000 business across the globe choose Magento as a website platform. Magento is an open source platform that besides offering rich set of features, offers users a complete flexibility to manage content, themes and functionalities of their ecommerce store. Also, it offers a user-friendly administration interface that offers a powerful marketing, search-engine optimization and Magento stock management tools that allow business owners to develop sites customized as per their business needs.
Why to choose Magento as an website platform?
The February 2013 edition of Tom Robertshaw’s quarterly survey has shown that out of the top one million sites ranked by Alexa(an Amazon owned company), Magento is the most popular e-commerce platform used by online businesses.
The survey analyzed that of the Alexa top one-million websites 26% of them are using Magento. This shows a 30% increase in market shares since February 2012 report which means triple the number of sites using the second and third place platforms.
This year, the survey also looked at the top 100,000 busiest sites and found that Magento powers 28% of the store sites on that list, which is more than double the number of stores using our closest competition.
What makes Magento the most loved website platform?
Magento, a website platform is the buzzword that is creating a revolutionary change in the retail world. Offering robust features it allows seamless control from each and every angle of your store. The major reason what makes Magento the most loved, preferred and successful website platform are:
Seamless integration with third party sites: Magento offers easy integration with multiple third party sites needed to run an effective eCommerce store Including Google analytics, open-source data bases like MySQL, more than 70 payment gateway (including Authorize.net, PayPal, etc.) as well shipping service (including FedEx, UPS and many more).
Multi-store capacity: Unlike any other platform out there, Magento does not limit you to a single store, instead you have an ability to have multiple storefronts from the same backend interface, will all of your stores informations available on the same admin panel.
Robust tools and features: Magento offers a feature-rich platform offering many innovative tools that many other platforms lack that includes built-in SEO features, recognizes multiple international currencies and updates currency rate live, provides you with a marketing tool that allows your buyers to rate and review your products and much more.
Easy customization: Instead of having the old standard template, Magento allows a higher degree of developer customization. So, it becomes much easy to create a unique and memorable web presence for your business.
Innovation: Magento offers great changes over its predecessors, but the innovation does not end there. As an open-source platform, Magento is updated by their experts, which means you'll continually experience new features and speedy bug fixes. Also, you will get proper support from Magento web community.
No doubt, Magento with the above features have completely conquered the ecommerce domain efficiently. Magento also offers several ad-on and extensions which can be used for your ecommerce store.
So, no matter what business you are into, if you want a multilingual website, Magento is the correct choice. Its robust features will surely fit in all your stores needs. Therefore, if you are thinking of adding a new website solution or improving your existing one, Magento Ecommerce is definitely going to prove to be your best partner.
Simple, yet powerful