Gone are those days when online shoppers became loyal to brands that allowed them with the great product offerings and an easy purchase experience.
Today, with hundreds and thousands of sellers selling identical products across the web imagine how competitive it becomes to survive in the ever-growing eCommerce sector.
Every eCommerce site owners try and offer content, product images, offerings and layouts in their own unique ways; all in an effort to gain a competitive advantage and divert more and more audience to their online store.
The focus on user experience has been the key for any eCommerce business and the evolution to digital lookbook.
Lookbook- The buzzword for eCommerce business owners
If you haven’t adopted this promotional strategy for your online fashion store, then let me tell you a number of business owners are already gaining opportunities to increase website engagement level and multiple sales orders for their online store.
Many designers and online fashion retailers have already changed their way of presenting products from offering still images to a collection of photographs in an interactive format. This is done to enhance user’s experience and help them make better purchase decisions.
Lookbook examples from leading fashion brands
Ways that a Lookbook strategy can increase conversion for your eCommerce store:
The major focus of a Lookbook strategy is to enhance customer’s experience; however, business owners who think of adopting this practice for their online fashion stores can also result with improved conversion rates.
Let me tell you how?
-Bring a life in your product offerings
Instead of showcasing your product offerings in the old standard format will be replaced by a set of photographs that can help you create a theme or story.
Having an ability to display your products in personalized styles will instantly strike your customer’s imagination and encourage them to quickly add the product to the cart.
-Act as a source of media
If your customers like your Lookbook, they will immediately start talking about your brand in their networks. And, Lookbooks usually involving more of visuals automatically is capable of holding more and more customers on your site for long.
The innovative you get with your Lookbook, the better chances of increasing visits and sales opportunities for your online fashion store.
-Get a chance to engage your customers
Lookbook is already a trending topic among fashionistas over social media sites, especially Pinterest. It’s seen many online shoppers pin their favourite purchases and products which can be viewed and followed by others in their network.
Integrating social media button in your lookbook strategy will help you grow your visibility over the web, as such platforms are trusted by online shoppers to gain reviews and make better purchase decisions.
Shopify Lookbook Theme
Eliminating the hassle of coding, Shopify allows eCommerce store owners an opportunity to create multiple lookbooks in no time.
Offering a responsive theme, this eCommerce company is also helping online fashion store owners create customized product catalogue in which they can define the layout option, product photographs, navigation style and typography option.
What’s the future for Lookbook strategy?
As most of the online fashion brands embrace visuals, being innovative with your lookbook strategy is the key. With images being replaced by videos for promotion, the next step is adapting a video lookbook strategy for your online fashion store.
Offering clickable links throughout the video can help you enhance engagement, as well as, sales opportunities for your eCommerce business.
Alternatively, with Pinterest allowing shoppers to pin their favorite styles and products, keeping a tap on other social media platform to create a lookbook would certainly help you divert potential customers at the click of aa button.
A virtual lookbook is surely shaping the experience of online shoppers, and adopting unique layout strategy you can offer customers a brick-and-mortar shopping experience, from the convenience of their home.
For innovative fashion owners, the results of a Lookbook are near endless!