How does it feel when you receive appreciation in front of your friends and family? Great, isn’t it? Word-of-mouth marketing(WOMM)is a similar approach in the world of online selling. As mentioned by Forbes in one of their article, a study stated that “64% of marketing executives indicated that they believe word of mouth is the most effective form of marketing. However, only 6% say they have mastered it.” Why should retailers care about word-of-mouth marketing campaign? Spending hundreds and thousands of dollars in your marketing campaigns may not bring you positive results, all time. And, unsuccessful marketing campaigns can eat your capital, badly! Word-of-mouth marketing is helping many retailers to increase visibility and brand value with no much investment, and most of the times for free. WOMM- refers to any statement that customers shares over the web(including websites, IM’s, social media) about a brand, product,or even company. But, how can you do so? Tips that can help you run a successful word-of-mouth marketing campaign 1. Encourage An awesome customer service can encourage your customers to bring out those positive feedback about your products or brand. However, it takes a lot to be convinced to spare time and write something. Therefore, the foremost thing you need to think of ways that can help you encourage more and more customers to offer reviews about their wonderful shopping experiences. So, what can you do? Start targeting those customers who have been loyal with your brand, request them to utilize some time and share the experience they had with your brand. A customer management system in place, will make it easy for you to create customer segmentation and identify the most loyal customers. An effective way is to offer promotional discounts, in return of their reviews. This way, your loyal customers will feel more encouraged and come up with some great word-of-mouth for your brand and products. 2. Engage Modern customers are more influenced by opinions shared by people who has already had an experience with a brand. And, positive word-of-mouth will help you attract new client base for your retail store. Therefore, you need to get those direct voice of your customers, that offers a sense of engagement for better results. So, what can you do? An ideal way, you can upfrontly offer an easy-to-understand survey link, that can help you get the most and come up with some really good word-of-mouth for your brand and products. Ensure your survey should be short to encourage your customers complete the whole thing with utmost interest. 3. Empower Lastly, you need to ensure that the word-of-mouth is very influencing to get shared within leading networking sites and can create a conversation around. This will make it easy to increase visibility and churn more and sales orders for your retail business. So, what can you do? Connecting with influencers of the same field and requesting them to click a picture with your product and sharing them over leading social media sites, will automatically generate interest of relevant audience and increase sales for your brand. Another cost-effective, method is to encourage your customers to come up with a picture using your product in unique ways, so as, to divert audience’s interest and encourage them to take action on-the-go. Godspeed!
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