Content has always been the key for any selling business, for quite a while now. What more surprising, despite the advancement of technology, yet content is the king for an eCommerce business owner. Role of content for ecommerce Rewind a decade; the assortment of products offered to customers would determine the success of your eCommerce business. Today, with multiple sellers selling identical products online, content allows eCommerce owners to attract the audience as well as keep them engaged with the brand. In 2016 and beyond machine generated content may be a hot topic, however, only sticking to the old practices like “email marketing” may hamper sales opportunities for our eCommerce business. Today, content can be offered through multiple sources that include videos, reviews, newsletters, eBooks, and social media. If you have yet not adapted, or, your software limits you from offering content in the most trending ways, then you are losing money on the table. This is where eCommerce bloggers/consultants are helping sellers to not only present their brand content in the most innovative ways but also, allows them to achieve the most important factors of a marketing campaign. How can an eCommerce blogger help sellers in their content marketing campaigns? 1. Fulfil SEO parameters The way you offer content will determine the engagement level for your brand and products. And, the more engagement, the better visibility you’ll get. Blogger’s contribution Either running their own consulting service or work as a freelancer for multiple online brands- bloggers constantly keep themselves updated to the latest keywords. How does it help? Having an ability to adapt the most trending keywords in your blog posts and articles will automatically help you improve your brand rankings in Google and other search engines too. 2. Create a buzz for your latest updates Personalization is the key to a successful marketing campaign, and not having a complete authority in your content marketing campaigns will automatically lose you potential opportunities. Blogger’s contribution Such experts are not stuck to the blog page, instead, focus on the ever-changing demand of content sources that are being adopted by online shoppers. How does it help? Bloggers allow sellers opportunities to offer their latest updates through videos, images, podcasts, and infographics to ensure brand updates are offered in the most engaging ways accepted by the target audience. 3. Start a discussion on social media platforms If eCommerce is the King, then social media is its Queen! With so many social media sites available over the web, it becomes important how well you distribute content and on which platforms. Blogger’s contribution Regularly updating content or running social media marketing campaigns for multiple clients, bloggers find it easy to spot correct platforms to engage the audience. How does it help? Popular social media sites like Facebook and LinkedIn allow eCommerce sellers to start discussions, and with the help of a blogger; sellers can ensure increased brand awareness among social media shoppers too. 4. Address to readers concerns Running an online selling business, apart from content promotional activity, it’s important you assist their concerns on-the-go. Unable to resolve any of your customer’s queries in time can lose potential opportunities for your eCommerce business. Blogger’s contribution Being updated to the latest ecommerce trends and updates, such bloggers are the best source for connecting and offering insights to ensure customer always gets the right solution. How does it help? With an ability to offer quick solutions, bloggers can ensure all reader’s queries are solved, helping you increase loyalty and trust for the eCommerce brand. 5. Support product category management team It’s always helpful to have your content generator and category management team in direct coordination with each other for adapting quick solutions. Unable to address any of your customer’s concern can create a bad impression in their mind and hamper sales opportunities for your eCommerce business. Blogger’s contribution Representing as a solution provider in person, bloggers can have an immediate access to the in-house team and quickly provide them with resources and recommendations. How does it help? Content allows customers an opportunity to gain quick insights on products they wish to purchase, and by integrating a blogger for your eCommerce business can allow you offer them an access to trending solutions and improve customer experience each time. To know more about enhancing your customer's experience, click here. Ghost blogging an optional for eCommerce sellers The word “ghost” may sound funny, however, the writer who isn’t given credit for their work are known as ghost writers/bloggers. This does not mean it is an illegal activity, but bliss for all those sellers who don’t have the time or the skills needed to generate content marketing strategies for their eCommerce business. Major benefits of working with a Ghost writer a- Cost-effective Eliminating the hassle of full-time writer, ghost bloggers can save monthly fees by only paying them for the work they perform. b- Flexible Full-time writers may work according to a content calendar; however, in a case of sudden promotion and site updates, they may not be flexible. Ghost bloggers only bother about the output for they get paid for. c- Result oriented Unlike the full-time or in-house writer, ghost bloggers are capable of pushing their turnaround time offering better results in less time. Closing note So, content! It helps get more customers and easily sell your online products. You may still be struggling to attract customers; however, with the help of an eCommerce bloggers, the benefits of their content can get you thousands of views over the lifetime. Keep Blogging :)
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