With an increasing demand of online shopping, every retailers adopts multi-channel selling strategy in order to stand the growing competition. With numerous channels to market through, thanks to digital marketing, it becomes difficult to know what works best for your business. In order to undertake an efficient digital marketing strategy, consumers data and analytic has a key role to play.
An integral aspect of better digital marketing campaigns is a clear understanding of customers behavior. Studying your consumer behaviors, you can develop and implement strategic plans that address their consumers wants and needs in turn increasing the effectiveness of the campaign.
Look through consumer's perspective: Looking at the business through consumer's perspective allows marketers to gain insights on customers needs of a business. Consumers are influenced about brands on ideas communicated by marketers, hence they expect business to deliver the same. Therefore, marketing experts should make sure their campaigns are concisely representing brand values.
Leverage data insights: Marketing experts can obtain better insights about their customers from business database or through a customer relationship management system. With a clear visibility of demographics and past purchase history, marketer can also learn cross channel behavior. These insights will provide marketers understand consumer behavior, which enhances your digital marketing strategy.
Encourage customer feedbacks: The most highly effective way to understand consumer needs is to directly ask them what they think. This way through customer satisfaction surveys marketers can have a better insights. Proactively consulting consumers helps marketers develop detailed customer profile that aid the development and planning of research-based digital marketing campaigns.
Marketing strategy today requires 21st century thinking. Therefore, it becomes easy implementing tools that can help you measure consumer behavior. Big Data, Google analytics, RJMetrics, just to name a few, are much renowned, trusted and preferred tool to measure consumer behavior in the world of eComm.
Key benefits that they offer:
Know your bounce rate
Exit page ratio
Conversion rate and revenue
Social media information
Revenue per key word
Revenue per landing page
And much more..
With precise data and analytics of consumers behavior in place, marketers can have better insights into their customer profile, including their media preference and social networking habits. Knowing customers insights and leveraging it into a complete customer profile will help marketers plan better digital marketing campaigns in turn lead to excellent ROI.