Social media is at the heart of marketing strategy. Given the time we live, it is important to frame a social marketing strategy to sustain business goals.
And, statistics has it,
Today, 62% of adults worldwide use some form of social media via computers, smartphones, tablets, game consoles, Internet-enabled TVs, handheld music players, and e-readers.
The evolving social media has offered small business owners another platform to promote their business online for almost no prior investment. And to be honest, time is the most basic cost when it comes to social media marketing.
If you have just started, you are busy planning all aspects of your business and would obviously have no time to spend on social media. Hence, it is important you create a marketing plan and set goals for social media to learn about your audience and reach out to them so you can reduce the learning curve and avoid wasting time.
Nielsen also states that four of five Americans are now leveraging social media to help and expand their client base and also build relationships with the customers. It is evident that social media is not going anywhere and it has a high stake in success or failure of the business.
As a Small business owner, you need to frame a social media strategy to reach and engage the existing and potential clients. In today’s connect world it crucial to research your customer’s purchases online and seek a recommendation for the same. It is in the best interest of your business to craft this data meticulously with your social media strategy.
The only challenge left is how do you plan your social media strategy? Since it's the first time you will be crafting your social media strategy here are the five things you should keep in mind while Devising a Social Media Strategy
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Simple, yet powerful