The basic motto for every online retail store owner is to fulfill their consumers needs. Driving traffic to the site is not the only goal for an online retail store owner. To offer an utmost customer satisfaction should be your main aim in order to boost your webstore’s sales. You may receive hundreds and thousands of orders per day through your marketing strategy, but if you do not ensure a proper customer support, around 75% of those orders end up for a cancellation.
A customer is always concerned about his/her order, from the time the order is placed until received in hand. Thus, it is very crucial for any online retail store owner to be proactive than to be reactive.
Take a look at the top 5 steps to minimize order cancellation and be sure to address them before you have to deal with them.
You receive many orders in your sites through multiple ways, so when an order is received in your store, an order confirmation call or an email will ensure the customer that the order has been placed successfully and will be processed. Many web store overlook the importance of an order confirmation call or email to their customers. If you do not interact with your customers after an order is placed and simply process the order, they would be clueless about the order. This will lead to an annoyed customer, who in turn may end up for a cancellation, even if your were going to deliver the product as per the turnaround time mentioned in your site.
Delay in shipment and delivery
Many times it happens that after an order is placed, your realize your inventory is out of stock and may lead to a late shipment and delivery. This will surely frustrate your customer, hence it is very important for your customer support team to inform the customer and explain him/her the scenario, because with no customer interaction in such cases will lead to order cancellation and you may lose a customer forever. To avoid stock issues, it is essential for you to invest in an inventory management software like Orderhive, which will help you manage all your inventory woes like never before.
Deliver the product at the right place
Ensure products are delivered to the correct landmark. It may happen that the customer may have accidentally entered a wrong delivery address or requires a change in delivery address. These details should be well updated and confirmed before shipping, because if the product is sent to the wrong address, the customer will get annoyed and refuse accepting the product, which in turn leads to an order cancellation. Hence, it is very essential for you to integrate your store with an ecommerce software solution like Orderhive, that will help you manage all your back-end operations easily.
Accurate shipment status
Ecommerce sites often provide a shipment tracking link to their customers in email. Ever order something and have it arrive before the site was updated to show it was delivered? That’s not good for your site. People are always nervous about their online orders. The thinking is, “They have my money, but I don’t have a product, yet,” which in turn will cancel the order. Therefore ensure that you indulge with a proper shipping management software like Orderhive, that allows you to integrate with leading shipping carriers that will allow you to manage your logistics in a very organized way and keeps your customers relaxed by making sure your site provides accurate and timely updates on orders.
Check product before shipping
As per an ecommerce study on order cancellation ratio, it is seen that maximum orders have been cancelled due to wrong product or empty package delivered. Hence, it is important to indulge with a proper order fulfillment software that will ensure each and every product is checked well and then packed and shipped to the customer. Leading software solution like Orderhive, offers a complete solution to your order fulfillment challenges, as it allows you to integrate with leading carriers and allows you to manage all your inventory, orders, shipping and customers in real-time, all from a single integrated screen.
To know more, visit www.orderhive.com or call us at +91-79-65445102.
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