The idea of pop-up ads has been creating a buzz since quite a long now. However, many business owners are still reluctant to adopt this selling technique, as they fear, it would break up customers navigation flow. On the flipside, they don’t realize they are losing a huge amount of money on the table.
With the advancement of cloud based technology, today, there are many ways of targeting customers in the manner they would not mind. Infusing pop-ups in their browsing experience can help you get one more chances of making them stay back on your site and take actions. Coming up with an effective pop-up ad strategy for your ecommerce website will help you make the most in holiday season 2015, which is around the corner.
Let’s take a look at some very good pop-up examples that will automatically encourage you to adapt this effective marketing strategy and increase sales for your store .
1. Avoid shopping cart abandonment
A first quarter report by Statista 2015 shows 77.5% of online retail orders were abandoned instead of purchasing. And, coping up with shopping cart abandon rates has always been a major challenge for retailers. Pop-up ads will force your customers to give a second thought before they leave back items in their basket, without making the purchase.
Allowing your customers a thrill between their browsing experience will automatically encourage them stick to your site and take actions immediately. Offering pop ups ads that are of their benefits will help you get another chance of influencing their minds, who in turn, will take actions on-the-go.
3. Special offer notification
Shoppers who land on your website will often have a product in mind that they would like to get information on or make purchases. Targeting such customers with special offers(current or upcoming ones) will create an interest in their mind, who in turn, will increase the order value by shopping more and more from your site.
In order to offer your customers what they like, you first need to know what they want. The best way is to gain direct voice of the customer. Having an ability to gain feedback, will allow you create sales opportunities by offering customers a shopping experience they like. Encouraging feedback pop-ups for your website will help you gain better insights and you can offer service as per your customer’s expectations, always.
5. Site abundance
Regardless to the reason your customer decides to leave your site, you can attempt a one last try to avoid them from doing so. Offering valuable timely pop-ups will help you secure last-minute purchase decision.
To sum up
The dark side of pop-ups, is it can be annoying. However, offering pop-ups that can benefit customers will not only increase sales for your ecommerce business, but also, convert many of them into loyal customers for your brand.
Simple, yet powerful