Did you ever realize that your product's appearance has one of the major contribution in converting sales for your online store. Without offering an ability to feel products, your customers only have images that influences them to make quick purchase decisions. That's exactly why product photography becomes very important through which you can give them as close-to-real experience. Your product photography can either create a quality brand image for your product, or could completely mess up the product.
I'm sure you won't like to comprise on the quality, therefore here I present you few product photography features that you need to be careful, if ignored it will directly affect your online store's sale.
1 - Background color
Your product photography should focus more on the product covering maximum area of the photograph. However, there has to be a background for every image. So ,ensure that you select a simple and plain background color which should enhance your product and not distract shoppers from viewing the product.
For example, if you selling a product having a vibrant color like black or blue, then choosing a color like white or any other light color for the background will attract shopper's attention directly to the product allowing a clear view of it. But, if you choose a vibrant color like brown for the background, it will distract customer's vision and may trouble their eye who in turn will stop viewing the product and exit from your online store. Selecting a complementary background to the subject becomes very important to influence customer's purchase management and your store's sale.
2 - Lights
Lights is an important feature for your product photography. This source will allow your customers get a clear visibility of your product but, if not done correctly it can prove to be the opposite way around. If you select a proper background color for your product image, clicking pictures in natural lights can be the best choice. However, if you have certain products that needs to highlight certain details then manipulating light sources may be a better option. Deciding proper lights for your product photography will drastically influence customer's purchase decisions as through lights you can offer them an experience as close to real-life.
For example, if you are selling products like jewelry or products similar to that, you'll need to focus more on details. Selecting and arranging proper lights for your product photography is a must, or else without lights your collection will look dull and unnoticeable, even if they are worth is in Lakhs. Don’t compromise lighting in your product photography if you really want to make the best out of your products.
3 - Color and styles
One of the most influencing feature in your product photography is the color options and styles your offer to your customers. People who shop online easily get influenced to make a purchase on-the-go when you upfront offer them a variety of colors and styles for your products.
For example, if you sell T-shirts then offering multiple colors and styles for each products will fit many customer's choice who in -turn will make a purchase on-the-go. Also, your product photography should include product images in different angles and allow zoom in and zoom out functionality for better visibility. The more visual options you allow your customers through your product photography the better chances of making more sales for your online store.
4 - Product details matter
Attention to details should be prioritized in your product photography. Running an online store, your customers does not have an ability to feel the product, hence they are unable to get an idea about the quality. Therefore, if you don’t allow customers to get close-up view of your products, it will automatically badly affect your store's sales.
For example, if you have an online business into selling ladies bags and your product photography does not include the attention to detail feature, your customers will not shop from your site. Product details matter to emphasize your product are made properly and are of good quality.
5 - Show what you say
You may want to give a brief description about your product in order to make your product offerings clear to your customers. Now, when you do so it is also important that you show them in your product photography. Because, if you don't, your customers will not have an idea about it’s looks who may also end up creating a wrong illusion about your product in their mind. This will directly affect your online store’s sale.
For example, if you are selling cargo pants and you mention in the description that it has 10 pockets, then ensure you show them in your visuals and if possible so them in action. Doing this, you let your customer imagine the product as a part of their life and make quick purchase decisions.
Ignoring the potential and cutting cost on product photography is not at all a good idea. With not much of costs and efforts involved, the traffic and sales return you'll get on showing your quality images will be of a great value.
Simple, yet powerful