Online sales has experienced a great boom over the past few years. With more and more retailers selling online, the world of ecommerce has become competitive these days. Small and medium retailers find it difficult to withstand the large players in the world of ecommerce. When it comes to online selling strategy, many retailers overlook the importance of a product description, but let me tell you that a good product description can help you increase your website's page rank and customer conversions. Many retailers are seen posting the same product description that the supplier or manufacturer provides. Imagine that the same product description is used by hundreds of competitors and you have an internet full of duplicate content, this won't help you attract more customers.
Do you want to overcome the competition and have more customers buy from your site? The one action to achieve this is to offer a good product description. This will not only set you apart in search engine results but also set you apart in the eyes of your customers.
Here are some tips on how to dapper your product description and boost your sales:
Know your audience
Your production description acts as a sales pitch, and in order to attract customers you need to know your audience. Therefore, whenever you write a product description, keep your customer in mind by using the language and tone that will encourage them to read your content and increase interest in what you have to offer.
What makes your product different?
When writing your product description, you need to add an appropriate content and explain what makes your product different. Write about the benefits that can attract your customers, also mention where and when can it be used. Your product description should explain how does your product benefit to the buyer.
Engross your customers
In the world of ecommerce it is crucial to attract customers and prevent them from having a second thought for the purchase. Engross your customers with some humorous lines or questions that will keep them focused while reading your product description.
Make your customers sense the product
In the world of virtual shopping, remember that customers cannot use all their senses that includes touch and smell, so you have to choose words that appeal your customers senses. So when you write a product description it should include facts and others information that might be of interest.
Emphasize your content
In this busy world that we live, it is noticed that many customers are shopping in a hurry. Therefore, you need to emphasize the product description by including bullet facts that can be easily noticed. Use proper spacing and highlight words with colored text which in turn will grab the viewer's attention
In the end, keep it simple
When you write a product description, imagine your customer as a 5 years old kid. Avoid using technical terms of the product so that your customer can understand the importance of it. Keep you vocabulary simple enough for your customer to digest. High vocabulary used can confuse the buyer and result in loss of sales.
Although it's important to write product descriptions in a creative and artistic way, in the end it all comes down to providing a description that informs your customer of what they want or need to know. Therefore, ensure to use the right kind of description for the type of products you sell!
Simple, yet powerful