Email marketing: Trends to follow in 2014

Email marketing is considered to be one of the oldest marketing strategy, even followed today. When it comes to results, marketers have learnt that email marketing have a significant impact on the entire sales cycle, from lead generation to conversations.

Many online ventures rely on email marketing and considered it to be the best way of communicating with their customers. For them, it's a way of sending effective message that they can be sure will be received, as well as saving capital on other direct marketing methods. 

As we all have moved into the new year, and like any other business owner, you would expect to see an immense growth and improved ranking for your site this year. Therefore,  it’s important to take a look at the email marketing trends we can expect to see during 2014, so that businesses can get a jump on what their customers want to see in their inboxes. 

Make use of videos  

Use of videos in an email marketing have grown in popularity, even over the past few months. You Tube is a booming search engine, and more and more videos have been shared on social media daily. Videos, when done in a proper way, can add a lot to your email marketing strategy. But, there are many email programs which may not support videos, but you can always add a link to your video that is posted on You Tube or your website. By doing this you will engage your customers and at same time spread your message across much more quickly. This concept will help you track and see who is viewing your links, which in turn will help you segment your list for a more focused future broadcast. Whether you choose to create entertaining videos, or you go for informative pieces, your customers will appreciate them, and will probably go looking for more.  

Use of mobile technology 

Did you know that 48% of emails are accessed through a mobile. The mobile trend will never fade, hence mobile technology is increasing in importance. Your marketing email will contain links to your website. Hence, through mobile technology, it becomes easy for anyone to access your site's link where they can place an order or get more information about your products and services. Make sure your website is up to date regarding mobile responsive web design to ensure that you don’t lose any customers who might get frustrated after viewing it on a mobile device.  

Use of images 

Same as videos, images have also taken over social media sites as being a valuable way of advertising. Social media sites like Pinterest has grown in a popularity this year, reason, all due to their focus on images to grab people's attention. This image that you use in your email can be a product image, humorous image or any other image that can engage your customer. The important thing is to use them as much as possible. 

Make email sign-ups seamless 

Ensure that your email sign-ups forms are easy to locate and easy to use. It is always recommended to add a sign tab to all your social channels. Keep fields limited! 

Leverage automation 

Automation allows businesses leverage a fusion of both email and social marketing power to create and endure deeper, more profitable customer relationships using less time and resources. All you need to do is set it and forget it. Schedule social shares to email automatically. Set a trigger to keep your customers well informed. 

Conclusion 

By following the above latest trends in your email marketing you can be well on your way to a very successful email marketing campaign in 2014. You may even find that your innovative thinking regarding the coming trends puts you well ahead of your competition, resulting in more revenue for your business, and a growing customer base.

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