• Blog
  • About Orderhive
  • Contact Us
  • Blog
  • Blog
  • About Orderhive
  • Contact Us
  • Blog

Email marketing: Trends to follow in 2014

1/17/2014

0 Comments

 
Email marketing is considered to be one of the oldest marketing strategy, even followed today. When it comes to results, marketers have learnt that email marketing have a significant impact on the entire sales cycle, from lead generation to conversations.

Many online ventures rely on email marketing and considered it to be the best way of communicating with their customers. For them, it's a way of sending effective message that they can be sure will be received, as well as saving capital on other direct marketing methods. 

As we all have moved into the new year, and like any other business owner, you would expect to see an immense growth and improved ranking for your site this year. Therefore,  it’s important to take a look at the email marketing trends we can expect to see during 2014, so that businesses can get a jump on what their customers want to see in their inboxes. 

Email marketing: Trends to follow in 2014
Make use of videos  

Use of videos in an email marketing have grown in popularity, even over the past few months. You Tube is a booming search engine, and more and more videos have been shared on social media daily. Videos, when done in a proper way, can add a lot to your email marketing strategy. But, there are many email programs which may not support videos, but you can always add a link to your video that is posted on You Tube or your website. By doing this you will engage your customers and at same time spread your message across much more quickly. This concept will help you track and see who is viewing your links, which in turn will help you segment your list for a more focused future broadcast. Whether you choose to create entertaining videos, or you go for informative pieces, your customers will appreciate them, and will probably go looking for more.  

Use of mobile technology 

Did you know that 48% of emails are accessed through a mobile. The mobile trend will never fade, hence mobile technology is increasing in importance. Your marketing email will contain links to your website. Hence, through mobile technology, it becomes easy for anyone to access your site's link where they can place an order or get more information about your products and services. Make sure your website is up to date regarding mobile responsive web design to ensure that you don’t lose any customers who might get frustrated after viewing it on a mobile device.  

Use of images 

Same as videos, images have also taken over social media sites as being a valuable way of advertising. Social media sites like Pinterest has grown in a popularity this year, reason, all due to their focus on images to grab people's attention. This image that you use in your email can be a product image, humorous image or any other image that can engage your customer. The important thing is to use them as much as possible. 

Make email sign-ups seamless 

Ensure that your email sign-ups forms are easy to locate and easy to use. It is always recommended to add a sign tab to all your social channels. Keep fields limited! 

Leverage automation 

Automation allows businesses leverage a fusion of both email and social marketing power to create and endure deeper, more profitable customer relationships using less time and resources. All you need to do is set it and forget it. Schedule social shares to email automatically. Set a trigger to keep your customers well informed. 

Conclusion 

By following the above latest trends in your email marketing you can be well on your way to a very successful email marketing campaign in 2014. You may even find that your innovative thinking regarding the coming trends puts you well ahead of your competition, resulting in more revenue for your business, and a growing customer base.

You might also like:
Must-have strategies for ecommerce marketing

0 Comments



Leave a Reply.

    Orderhive

    Simple, yet powerful 
    inventory management software.
    Sell on Amazon, eBay, Shopify, Etsy & many more with ease.  
    Try Orderhive free for 15 days.
    Sign up today. 

    ​

    Archives

    May 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013

    Categories

    All
    Amazon Marketplace Integration Services
    Barcode Scanners
    Cloud-based Service
    Cloud Based Software
    Cloud-based Software
    Communication Software
    Contact Management Software
    Content Marketing
    Customer Management System
    Customer Relationship Management
    Customer Relationship Management (CRM)
    Digital Marketing
    Dropshipping Management
    EBay Marketplace Integration
    ECommerce Blogs
    ECommerce Business
    ECommerce Exchange Policy
    Ecommerce Marketing
    ECommerce Social Media
    Ecommerce Website Design
    Email Marketing
    Email Marketing Tips
    Etsy Seller
    Google Analytics
    Holiday Season
    Increase Engagement And Conversions
    Instagram For Marketing
    Inventory Management
    Inventory Management App
    Inventory Management Software
    Inventory Management System
    Magento Stock Management
    Marketing Campaign
    Marketplaces Integration
    Mobile Apps
    Multichannel Integration
    Multichannel Retailing
    Omnichannel Selling
    Online Selling Software
    Order Management
    Order Management Software
    Order Management System
    Outsourcing
    Promote Your Business
    Retail Business
    Retargeting Campaigns
    Selling Online
    Shipping Management Software
    Small Business Management System
    Social Engagement
    Social Media
    Social Media Tips
    Software For Retail Business
    Stock Management System
    Virtual Window Shopping Sites
    Warehouse Management Software
    Website Optimization

    RSS Feed

Powered by
Orderhive - Order and Inventory Management Software
  • Blog
  • About Orderhive
  • Contact Us
  • Blog
  • Blog
  • About Orderhive
  • Contact Us
  • Blog
Follow Us:
✕