Online shopping has surely made it easy for people from across the globe to send gifts to their friends and family during the special upcoming occasions that include Thanksgiving, Christmas, and New Year. With so many options available online, how can you assure consumers visit your eCommerce store for making purchases this holiday season? Retaining existing customers can be an easy way to attract holiday sales for your eCommerce store, rather than targeting new ones. You may have come across this in a number of reports based on customer acquisition; however, thinking practically targeting your customers with seasonal deal and offers may not make them think twice about taking actions, unlike new shoppers who have never made a purchase from your eCommerce store. Importance of targeting promotional offers to your existing customers during Holiday season I’m sure sellers from across the globe have already started being loud about their products and holiday offers to attract more and more shoppers towards their eCommerce stores. However, targeting your existing customers with special benefits can increase the chances of potential purchases rather than offering the same content for your new as well as existing customers. Holiday promotional examples from leading eCommerce brand Zappos TopShop Sephora Nordstrom Gap Email marketing an old but effective method of promotion for Holiday Season, let me tell you why?
The increase in a number of spam emails may stop many sellers from the idea of running email promotional campaigns and mostly may depend on click-through advertising which can be expensive as actions will depend on the popularity of your eCommerce brand. Email marketing can an ideal option for seasonal promotions as it will allow sellers to target their customers with personalized products and offers to encourage them take actions on-the-go. Apart from helping you target each of your customer’s individually, email marketing campaigns can boost sales opportunities from customers who have already shown interest in your eCommerce brand. What can be those tips and tricks to perform effective seasonal email marketing campaigns for your eCommerce brand? Holiday season is one the best days of the year to send emails, that will not give you a chance to improve relationship with your existing customers but also, encourage them with personalized content and deals and make easy purchase/gifting decisions during the upcoming holiday season 2016. Tip 1- Create a buzz about the upcoming holiday season Holiday shoppers will look up for brands that allow them to make informed purchase decisions, therefore, having an ability to make your customers access information about the trending gifts and products offers throughout the Holiday season may save them time and make purchases on-the-go. What you can do? Targeting your customers with a Holiday welcome email can make them feel you care for their purchases during those auspicious days of the year; however, infusing a signup form for your brand newsletters can help them gain access to your valuable products and deals to fulfil their holiday shopping need throughout the season. Tip 2- Be loud about the special benefits Allowing easy access to your products can help you attract customers, however, offering seasonal discounts can encourage your existing customers to take actions on-the-go. What you can do? Integrating promotional discount codes or coupons in your email marketing campaigns can ensure your potential customers will make purchases from your brand to make more purchases for less money. Showcasing the benefits of saving money, can encourage your existing customers to increase order value each time they’ll shop from your eCommerce brand during the holiday season Tip 3- Allow them to make quick purchase decisions With multiple options available online, holiday shoppers won’t like to confuse themselves while making purchases or sending gifts for friends and family during those special occasions. Allowing them quick access to products of their choice can help them stick with your eCommerce throughout the season. What you can do? Considering your offerings, sharing information about products that can be good gifts will help you trigger your customer’s purchase decision on-the-go. For example, send emails with multiple gifting product options will narrow down your customer’s search for making their holiday purchases. Tip 4- Offer a value Mostly all eCommerce brands will have their own unique holiday marketing strategies, however, giving a value to your loyal customers will stop them looking up for other brand’s deals during the season. What you can do? Understanding your customer’s purchase behaviour and giving away freebies as per their preferences can automatically make them feel worth of making purchases from your brand, as well as, save their time in finding the best holiday deals online. Tip 5- Create urgency Lastly, you would not like to perform the same email marketing strategy throughout the season. Therefore, ensuring urgency in your holiday offers can allow you perform multiple promotional strategies and make the best out of the season. What you can do? Whether you consider the overall holiday season, or, each promotional campaign you perform, showcasing urgency/a time limit in each email your send to your customers can make them take instant actions in fear to lose the special deals by delaying their purchase decisions. Closing advice If you can’t invest heavily, try email marketing this holiday season! Adopting email marketing automation, you can save time and effort while sending the best promotional emails to woo your customers this holiday season. Best of luck and season’s greetings :)
1 Comment
12/19/2016 08:21:02 pm
According to the Pew Research Center, roughly 65% of all adults check their email every day. With statistics like that, it should come as no surprise that email marketing is a highly effective way to increase sales for businesses of all sizes and types. However, there are many business owners who are not taking advantage of this powerful marketing tool, and even less who know how to utilize it properly.
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