Adding a personal touch to any product makes the customer feel connected to the product and increases the chances of its sale. Currently, the majority of customers of fashion retailers are millennials who are more inclined towards products that resonate their thoughts or interests (also, they can act as a cool conversation starter!). This is so because of the increasing economy of instant gratification and fast fashion. Millennials want what they like and not what they are offered. Also they are highly influenced by the style of their favorite celebrities. The future of clothing is complete customization of the products as per the taste of the consumer. This concept was very much seen when it comes to specialized boutiques and fashion designers. But, in the retail business, the same merchandise was offered to all the customers. The times are changing the retail giants are time and again introducing personalization in clothing to acquire larger market share. The introduction of a proper retail analytics software can largely help fashion retailers of all sizes in providing customized clothing to their customers. The trend of personalization was studied by Deloitte, and the results of the research are:
Personalized Clothing and Small Retailers Not only big names like H&M, Uniqlo and Zara but also small retailers can use personalization to make the most out of their investment. Customers agree to pay more not just because of the personalized product but also the personalized experience that they receive. The big brands mostly provide a personalized experience through machine-made products and computerized systems. The small-scale businesses, on the other hand, can provide a personal touch. As they are mostly the local stores knowing the customers in the neighborhood. As suggested above, many customers are willing to pay a higher price for a personalized product. So, in terms of personalization, small retailers do not have to compete with retail giants on the price. Before some years, personalization by small retailers was limited up to alterations in terms of size and minor changes in embroidery, etc. These days order processing software enabled with technologies and Artificial Intelligence that can largely facilitate the provision of personalization products. These technologies also can help in studying inventory analytics and implement personalization accordingly. Analytics are largely helpful in customization as they represent the patterns of purchase of the customers and can largely identify the scope of personalization in a product. The hottest selling products can be sold as they are but the products with fewer sales can be put up for personalization. This software can be deployed cost effectively and largely support in providing quality service and a delightful experience to the customers. Customized Inventory Management Software for the Customized Clothing Business A customized software like Orderhive Plus facilitates its users with customized inventory management software that offers high-volume features and workflow. It offers accurate data aids retailers in archiving and optimizing inventory effortlessly. With precise BI analytics and tools, optimizing inventory has never been easier. It also helps you in cutting down costs, saving a fortune on labor costs and helps in managing products efficiently across multiple channels. In Conclusion… The purchase of personalized clothing is often observed around festive occasions, movie launches, and a spike in customer phenomenon. Contrary to large brands, growing startups do not need to worry about large-scale production, which enables them to experiment and invest in futuristic technology. Furthermore, they can have the upper hand in customization due to their exclusive approach and attention to every customer. The use of a proper retail analytics software will help small and medium-sized retailers in providing efficient customized clothing solutions to their customers, ensuring long-term loyalty.
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