Today, Saas has become the commonly delivery model for many business applications, including customer relationship management (CRM), enterprise resource planning (ERP), accounting, and even human resource systems.
With the rapid development of technology, there has been the acceptance and rapid adoption of Software-as-a-Service (SaaS) by many business owners who are looking for modern patterns that helps them source software functionalities in new ways. The benefits of SaaS is it allows solutions to run more efficient business processes, leaner IT budget, and scalability.
The Saas market will likely see valuable changes and new innovation in 2014, as business owners maneuver for competitive position. Here's a look at some of the expectation:
SaaS compliance with SLAs
Business enterprises that require significant, availability, reliability and performance, inserting a gateway in between the enterprise and SaaS application can help them monitor SaaS compliance with SLA's (service level agreements).
With and increasing demand of SaaS, the concept of platform as a service (PaaS) is gaining traction. Platform-as-a-Service is used specifically within SaaS to support development. This concept will allow developers a better access to environments for building mobile apps, which leads to another expectation from SaaS provider.
With the increasing demand of M (mobile) technology, many examiners are looking for mobile technology to drive SaaS. This includes the idea, as mentioned above, that many SaaS services will adapt to develop mobile apps or undertake mobile marketing. This way, it does not only includes consumer services, but gives SaaS users an ability to move their business software to a mobile venue.
Avoiding IT departments
Companies using SaaS hire local techies to tweak elements of the software when needed. Therefore, there is a expectation from SaaS providers to inherit options that can replace an "internal IT" department so that companies using SaaS can directly call vendors for fixes, upgrades and improvements. This way, the "internal IT" department of many businesses using SaaS can get leaner and end up paying a monthly or yearly subscription fee.
Performance can also be an issue, depending on where a company is and how good its network connections are. Therefore, SaaS providers should inherit cloud-based service tools that can allow users easily keep tab and analyze performance on how their apps are running.
With the increasing demand of SaaS services, and with the above mentioned expectations, many companies can benefit the most from the cloud in the 2014.
Sales and marketing are two sides of the same coin but have been always considered in separate departments since the start of a business. With the boom of current technologies, including sales force and marketing automation, the gap between sales and marketing is eliminating day by day.
When these two functions come together, communication barriers are broken and if done correctly, increases lead conversions.
Even-though sales and marketing is considered to be different functions in a company, one cannot survive without the other. Equally important, both bring different values to a company as a whole. The combination between the these two functions lies in the fact that they are sharing a similar goal; increase lead conversions. Marketers generate lead and sales team close the deal. Because they share a mutual objective, it is beneficial to keep your sales and marketing team close to increase lead conversions.
So how does sales and marketing alignment increase lead conversion?
Sales depends on marketing for lead conversions, and marketing depends on sales to close those leads. If you are in a position of running a customer relationship management, either in operation, or part of sales or marketing team, there are certain CRM and data techniques that you should indulge with to encourage your sales and marketing teams to play nice, be close and actually love working with one another.
By integrating sales and marketing data, both teams can benefit from deeper customer insights - helping everyone become more productive and increase lead conversions.
Using Marketing CRM techniques sounds as though it oversteps the traditional boundary between sales and marketing. However, sales and marketing alignment brings benefits to the business as a whole which cannot be ignored.
Here are some benefits of the alignment:
Strong marketing support for sales - With sales and marketing alignment, business can enhance marketing support for sales and their interactions with the business will help marketing become proactive.
Enhance lead conversions and shorter sales cycle - With a real-time view of prospects, marketing will be able to judge which prospects are truly sales-ready and which ones need to be nurtured. As a result, through the alignment, only the best leads would be passed on to sales team, while marketing will continue to generate others till they are better qualified. From sales point of view, improved lead quality leads to shorter sales cycle.
Best lead management - Sales and marketing alignment offers better lead management by filling the gap between the teams involved in lead creation and follow ups. So, if 25% of the leads provided by marketing don’t turn into sales, the company has access to relevant data to evaluate where in the ensuing sales process a lead failed.
Sales and marketing alignment is key to any successful business. By developing a common agenda and establishing respect and trust between sales and marketing team benefits the business as a whole. The most effective way to build this relationship is by developing a common vocabulary. For example marketers need to ensure that sales executive is following up to the leads that is brought in, where as sales executive wants to make sure that leads coming in are sales ready.
Marketing and sales has a big gap that must be addressed. Marketing must take the initiative to give the two teams an opportunity to work together and fix the problem. There is no one to solve the problem amongst them. And the gap between marketing and sales damages marketing prestige and credibility, not sales.
Must Read : Why your retail business needs a CRM?
Simple, yet powerful