Email marketing has been around since quite a while now, and being one of the most cost-effective method- almost every eCommerce business owners have adopted it in their promotional campaigns. There can be many reasons to send an email to your customers, however does your campaign really churn better sales for your eCommerce business? Running an email marketing campaign is easy to start, however performing the correct ones, is crucial for experiencing excellent results. So, how can you ensure you are performing the best of best email marketing campaigns for your eCommerce business? Confused! Below in this article we will highlight five must-have email marketing campaigns that every eCommerce company should abide: 1. Behavioral email campaign Running an email marketing campaign and offering the same content to all your customers will make it look alike an automated one. Bringing a life to those emails by tracking your customer’s website behavior and offering relevant content, will encourage them to engage with your brand. Also, you will automatically increase the chances of sales for your eCommerce business. Trick: Alert abandoners According to a latest research by Smart Insights, on average 84% of people who visit a site abandon their purchase before checkout, costing retailers billions in lost sales. Therefore, tracking abandoners browsing behavior and targeting them with email content that they would like, you’ll not only remind them about their incomplete purchases but also make them feel that you are concerned about them leaving your site. Great example from a leading brand 2. Personalization email campaign Gone are those when standard email content would get your customers click-through your website link. Today, modern customers expect a little more than simple way of promotions i.e. personalization. And, to make your customer’s stick with your brand, you need to offer content that has emotions. Trick: Loyalty rewards Sending personalized emails as per customer’s liking and with frequent loyalty rewards, will help you build stronger relationship every time you do it, encouraging them to stick with your brand for long. Great example from a leading brand 3. Customer service email campaign It important to offer your customers with the services they would like. You can always expect a modern customers to stay on your eCommerce site for long, if it offers a unique browsing experience. So, how can you make the most out of e-commerce website? Trick: Encourage feedback Adopting a customer service email marketing campaigns and sending an easy-to-access feedback links will give you a chance to know their ever-changing demands. This will make it easy to optimize content and offer an excellent shopping experience to every customer who visits your eCommerce store. 4. Lead generating email campaign It is always important for any eCommerce business to encourage existing customers for making repeat purchases in order to make them stick with to the brand. So, what can the most effective way to make the most out your lead nurturing email campaign? Trick: Up sell When a customer places an order from your eCommerce store, send them an email a few days later with items relevant to their previous purchase behavior. This method also known as up sell, will increase the chances of sales orders from your existing customers. Great example from a leading brand 5. Re-targeting email campaign You’ll have many customer who has made purchases earlier, however it been a long time they haven’t returned to your eCommerce store. Targeting such customers becomes equally important as they have already given you business. Re-targeting such customers can help you bring back those customers who were loyal in the past. Trick: Hard-to-deny purchase offers for dormant customers To encourage dormant customers, re-target them with email offering special discounts. And, to make even more potential, include an urgency to ensure they take actions before a specific date in order to avail such one-in-a lifetime benefit. Great example from a leading brand In Closing
Adopt the above 5 types of email marketing campaigns and tricks to use them, so that you engage your customers, encourage repeat business, and most importantly, to get your customer happy interacting with your brand and listening to what you have to say. Apart from tracking your customer’s website browsing behavior, having real-time stock scenarios will help you even more confidently send out promotional e-mailers to your customers. An inventory management system in place, will help you sync all your stock (across multiple channels) in one centralized place, allowing you an easy access to your stock happenings from anywhere, anytime. Good luck!
7 Comments
6/18/2016 01:41:18 am
Email marketing has been around since quite a while now, and being one of the most cost-effective method- almost every eCommerce business owners have adopted it in their promotional campaigns.
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7/26/2016 03:46:10 am
Email Marketing | Email Newsletters | Email Marketing Software.
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10/16/2016 12:14:40 am
Google and the other search engines cannot be more vigilant against plagiarism these days. If they detected that you just copied the articles you're using on your website,
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Sergio
3/15/2017 08:50:11 am
Hey, nice article, thanks!
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6/23/2017 03:33:25 am
Thanks for sharing such a valuable information with us.
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7/16/2017 03:50:58 am
A good blog always comes-up with new and exciting information and while reading I have feel that this blog is really have all those quality that qualify a blog to be a one
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