Since the dawn of digital, there has been a huge talk on what companies are doing for digital marketing. Whether it’s blogging, paid search or SEO, companies are using unique ideas to reach their audience with the relevant information.
The content marketing trend has changed and today; we cannot deny the fact that the best vehicle for content marketing is Podcast.
Podcast is an easy consumable content format which does not require any text or video like any other content formats do. It's simply an audio digital file which needs to be downloaded, and listen anytime and anywhere.
That’s the reason why a large retail business group is using podcast and getting unique ideas for their online business.
Here’s the list of inspirational podcasts for online retailers:
eCommerceFuel is the best community for online retailers where they can get tips and tricks for their 6 & 7 figure online stores from the founder Andrew Youderian. eCommerceFuel podcast focuses on tips, strategies and stories from the likes of building a store to the nitty gritty of buying and selling a business and giving marketing tips.
The recent shows in trending are: Selling a Business, How to Invest & Building Community — A Discussion with Ian Schoen and Reader Questions on Product Development, Buying Sites & More.
The founders of ecomcrew - Mike Jackson and Grant Yuan have years of experience in online business. Mike keeps blogging on various topics of eCommerce and retailing and has a huge collection which can be useful for any online retailer or a novice who just started up. EcomCrew podcast is all about building a successful store, improving consumer experience, inventory control and more!
A couple of interesting interviews includes Recent changes made on Amazon Review System with a special guest Jeff Cohen and SEO and Ecommerce, containing three-part series.
3. Build My Online Store
Every Sunday on Build My Store Online, Travis Marziani and Terry Lin talk on vivid topics of e-commerce and online marketing giving retailers unique tips on promoting brands and products. In addition to blogs and podcasts, Build My Store Online consists of useful resources and services for online retailers.
Recent Sunday episodes include Using Postcards To Increase Lifetime Value with Touchcard.co and 10 Email Sequences Your Online Store Should Have
4. Shopify Masters
The experts on Shopify Masters podcasts talk about actionable strategies and marketing tips helping retailers in growing profitable online stores. Therefore, these episodes are a valuable resource for any store owner who is looking for good opportunities in online business.
Take a look at couple of recent episodes: Disrupting the Market: How Lululemon’s Former CEO Boosted Stock Prices by 400% and How Bento&co Partners with YouTubers and Bloggers to Drive Sales
5. The Fizzle Show
The Fizzle show is a podcast for creative entrepreneurs and honest business builders who want to earn their living doing something they care about. The episodes are full of fun, business advice, and entertainment making it enjoyable while listening.
The recent episodes include: A Day in the Life of an Entrepreneur(FS166) and 3 Hard Things That TRULY Matter to Your Business (FS165).
6. My Wife Quit Her Job
My Wife Quit Her Job is a website owned by Steve Chou and his wife Jennifer where they share their experiences of how they launched their online store BumblebeeLinens.com and earned $100K within a year. The podcast is an interview-based show where Steve interviews successful store owners on what they did and how did they succeed…
Tune into a couple of recent episodes including How To Transition From Amazon To Your Own Ecommerce Store With Kurt Elster and How To Make 20 Million Per Year With Only 2 Employees Selling Vacuum Filters With Chad Rubin.
7. 1 Day Business Breakthrough
1daybb.com is a not just a website, it’s an experience brought by Pat Flynn and Chris Ducker who love to bring entrepreneurs together to brainstorm and mastermind to achieve breakthroughs and business growth. Each episode of podcast brings the most pressing problem of entrepreneurs in their own voice which is followed by Pat and Chris thoughts on how to overcome them.
Recent episodes from 1daybb include Hotseat #25 (Carrie) - Getting Serious About Recurring Membership Opportunities and Hotseat #24 (Chris) - Promoting a Retail Location with Smart Local Marketing.
Note: Retailers can go to the website and listen to the above episodes directly.
8. Niche Pursuits
Spencer Haws is the brain behind Niche Pursuits who started creating niche websites using his own principles. He is also the creator of Long Tail Pro- the effective keyword tool which became the part of his business.
The podcast episodes deliver practical advice and solutions for creating and running a niche e-commerce business.
Two of the most trending podcast episodes include: How Hayden Miyamoto Finds and Scales High Quality Link Building Opportunities in 2016 and How Jon Haver Built an Amazon FBA and Affiliate Site Business That Shattered His $15k Per Month Income Goal
9. Etsy Conversation Podcast
Etsy conversations Podcast features inspiring interviews of Etsy and non-Etsy shop owners. The podcast episodes deliver stories of successful store owners who started their business of selling handmade products.
A couple of recent inspiring interviews from Etsy shop owners includes Modern Pelage - How Veronica created a business to support her personal aspirations, and more! and Tripawds- Rene and her husband share their experience of which tool they used in making their online business successful.
Mixergy is a platform where ambitious upstarts learn from experienced mentors through interviews and online courses.
The people who speak here are amongst the great businesspeople who take out some time from their busy schedule and teach others what they learned from their experiences.
Listen to recent interviews directly from the experts’ desk and get some suggestions: How Jeff Booth went from builder to tech builder with BuildDirect and Sales tactics from a cold-calling machine.
The list ended with 10 amazing podcasts but there are many other popular podcasts from different eCommerce websites which are too worth a listen.
The podcast episodes can be easily downloaded for free from these websites or if you have iPhone or iPod, just subscribe to iTunes and tune into any of these podcast episodes.
Happy listening! :) :)
Simple, yet powerful